Research
November 10, 2015
#HMBalmainNation, print campaign
By Jen King
Since September 2014, fashion brands have increased digital advertising by 53 percent while decreasing print placement by 2.3 percent, according to a new report by MediaRadar.
{"ct":"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","iv":"dc089f0c7f68fc10aa8514c26650b7b5","s":"39666568e7d8dbec"}
Share your thoughts. Click here