Research
November 10, 2015
#HMBalmainNation, print campaign
By Jen King
Since September 2014, fashion brands have increased digital advertising by 53 percent while decreasing print placement by 2.3 percent, according to a new report by MediaRadar.
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","iv":"388482904ad516365a0e1428dfaf2f15","s":"be30c0a97e4d7f05"}
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