Fragrance and personal care
July 1, 2019
Clarins has reinvented its brand to reach a new generation of consumers. Image credit: Clarins
By Sarah Jones
Premium and luxury beauty brands are facing growing competition from mass players, since the messaging that resonates with consumers is more than skin deep.
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","iv":"b38aac18f56f876022921487f724c6ad","s":"5fd7da629cb9a897"}
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