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Fragrance and personal care

Prestige beauty positioning expands beyond price tag: Euromonitor

July 1, 2019

Clarins has reinvented its brand to reach a new generation of consumers. Image credit: Clarins

 

By Sarah Jones

Premium and luxury beauty brands are facing growing competition from mass players, since the messaging that resonates with consumers is more than skin deep.

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  1. Hermès renovates Four Seasons Macau store
  2. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  3. Patek Philippe inaugurates San Francisco boutique
  4. New marketing chief takes reins at Equinox
  5. Inside Chanel celebrates 100 years of its signature N°5
  6. Dior confirms Jonathan Anderson as sole creative director
  7. BMW renews Atlanta Fashion Week sponsorship
  8. Les Roches launches private aviation postgraduate degree
  9. Roberto Coin brings in Hollywood heavyweight for global campaign
  10. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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New marketing chief takes reins at Equinox
Hermès renovates Four Seasons Macau store
BMW renews Atlanta Fashion Week sponsorship