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Dec. 26, 2024
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Marketing

Pressure has increased for celebrity influencers to be engaging: report

December 6, 2017

Daniel Wellington sponsored post from Kendall Jenner, one of the most sought after celebrity influencers. Image credit: Kendall Jenner

 

By Brielle Jaekel

Celebrity endorsements have been a longtime strategy for luxury marketers, but today’s increasingly interactive climate has shifted the manner in which these campaigns are created.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  5. Krug ID app creates mobile reference network for Champagne lovers
  6. Dior weaves codes and trends together in digital nail polish promotion
  7. Just how disruptive is Airbnb for luxury hotels?
  8. The most prolific duty-free shoppers have a penchant for luxury goods
  9. Saint Laurent Paris rebranding effort to settle over time
  10. New Jersey, Florida top list of luxury vacation home hotspots: Pacaso
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