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March 28, 2025
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Marketing

Pressure has increased for celebrity influencers to be engaging: report

December 6, 2017

Daniel Wellington sponsored post from Kendall Jenner, one of the most sought after celebrity influencers. Image credit: Kendall Jenner

 

By Brielle Jaekel

Celebrity endorsements have been a longtime strategy for luxury marketers, but today’s increasingly interactive climate has shifted the manner in which these campaigns are created.

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  1. Off the Cuff: Getting to know luxury's top-tier talent in Q1 2025
  2. Balenciaga channels classic Hollywood for summer campaign
  3. The Peninsula Hong Kong shares lineup for upcoming artist residency
  4. Maserati opens customization workshop at HQ
  5. Zegna Group raises sales 2.2pc in 2024
  6. Printemps opens first US store in New York City
  7. OTB Group renews sponsorship of ITS Contest 2025
  8. Gen Alpha to reinvent auto, beauty trends: report
  9. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
  10. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
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Zegna Group raises sales 2.2pc in 2024