Marketing
December 6, 2017
Daniel Wellington sponsored post from Kendall Jenner, one of the most sought after celebrity influencers. Image credit: Kendall Jenner
By Brielle Jaekel
Celebrity endorsements have been a longtime strategy for luxury marketers, but today’s increasingly interactive climate has shifted the manner in which these campaigns are created.
{"ct":"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","iv":"3df7c9d475815c047968dc6624e59d43","s":"1f3e62e4511e2961"}
Share your thoughts. Click here