Marketing
December 6, 2017
Daniel Wellington sponsored post from Kendall Jenner, one of the most sought after celebrity influencers. Image credit: Kendall Jenner
By Brielle Jaekel
Celebrity endorsements have been a longtime strategy for luxury marketers, but today’s increasingly interactive climate has shifted the manner in which these campaigns are created.
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","iv":"a04948308051453e4cf19e42f92cf524","s":"6c276a37ca0ab5a9"}
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