Marketing
December 6, 2017
Daniel Wellington sponsored post from Kendall Jenner, one of the most sought after celebrity influencers. Image credit: Kendall Jenner
By Brielle Jaekel
Celebrity endorsements have been a longtime strategy for luxury marketers, but today’s increasingly interactive climate has shifted the manner in which these campaigns are created.
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","iv":"b84e536c7244071ab72af90870c25722","s":"098082db9d73e137"}
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