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Editorials

Preparing for a mobile-led shift in consumer behavior

January 2, 2013

Mickey Alam Khan is editor in chief of Luxury Daily

 

By Mickey Alam Khan

Discussions around mobile in 2013 should no longer focus only on technology or marketing, but include a harsh reality about to hit marketers: consumer behavior toward marketing, shopping, entertainment, information and communication is rapidly changing.

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  1. 'Clash de Cartier' campaign explores dichotomy of dressing
  2. Edutainment leads metaverse strategy at Max Mara
  3. Luxury consumers trending toward goodness in purchases, values
  4. How luxury is the millennial’s unlikely weapon to fight social inequality
  5. Leading with pedigree, Range Rover promotes plug-in SUV
  6. Tiffany & Co. acquires historic Titanic timepiece at auction
  7. Rolex partners with Melbourne’s National Gallery of Victoria
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  10. What to look for when buying your first luxury watch
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