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Research

Premium publishers experiencing slight rebound in ad spend projections

April 30, 2020

IAB study on agency and brand leaders' buying strategy during the COVID-19 crisis. Source: IAB IAB study on agency and brand leaders' buying strategy during the COVID-19 crisis. Source: IAB

 

More buyers are pausing their ad spend, per the second study of the Interactive Advertising Bureau’s second study of advertising buyers.

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