Research
April 30, 2020
IAB study on agency and brand leaders' buying strategy during the COVID-19 crisis. Source: IAB
By Luxury Daily News Service
More buyers are pausing their ad spend, per the second study of the Interactive Advertising Bureau’s second study of advertising buyers.
{"ct":"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","iv":"c5ea5cf33fa7bbd77d0d072e5ecdbeab","s":"e93a24c7fbe30a33"}
Share your thoughts. Click here