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Dec. 26, 2024
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Marketing

Prada, YSL, Land Rover break top 10 most loved brand lists for first time

June 26, 2018

YSL sees greater love on social media. Image credit: YSL

 

By Brielle Jaekel

Toyota Corp.’s Lexus has wielded social media this past year to elicit favorable impressions from users, rising 31 spots in NetBase’s Top 100 Global Brand Love List.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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