Retail
November 30, 2020
Prada is committed to its engagement with local customers. Image credit: Shutterstock
By Ellen Kelleher
Italian fashion label Prada is using the global pandemic as a period of self-reflection while it embraces ecommerce growth and recommits to the value of in-store shopping experiences.
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","iv":"e8db0872d27dca281d03ebe447583961","s":"0df4b0d06ff5ed22"}
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