Retail
November 30, 2020
Prada is committed to its engagement with local customers. Image credit: Shutterstock
By Ellen Kelleher
Italian fashion label Prada is using the global pandemic as a period of self-reflection while it embraces ecommerce growth and recommits to the value of in-store shopping experiences.
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","iv":"8b6a1e2488d0d1a0b0512013b961c323","s":"0d01bbba01faf538"}
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