Retail
November 30, 2020
Prada is committed to its engagement with local customers. Image credit: Shutterstock
By Ellen Kelleher
Italian fashion label Prada is using the global pandemic as a period of self-reflection while it embraces ecommerce growth and recommits to the value of in-store shopping experiences.
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","iv":"6f010a3c39c2241cfdc50b46fa176006","s":"faf353e2327b8508"}
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