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Marketing

Prada, Panerai rush to end actor Li Yifeng’s endorsement

September 14, 2022

Another A-list star faces consequences from the government over alleged misbehavior. Do celebrity campaigns make sense anymore in China? Image credit: Panerai Another A-list star faces consequences from the government over alleged misbehavior. Do celebrity campaigns make sense anymore in China? Image credit: Panerai

 

By Lisa Nan

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