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Dec. 28, 2024
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Apparel and accessories

Prada fosters dialogue with ‘Now That We’re Here’

July 25, 2024

The new campaign spotlights the maison’s Hollywood connections. Image credit: Prada/Willy Vanderperre Prada's fall/winter 2024 campaign, titled “Now That We’re Here," features its brand ambassadors in conversation. Image credit: Prada

 

By Zach James

Italian fashion label Prada is embracing cinematic sensibilities in its latest marketing push.

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  1. Tokyo now home to first standalone Aman residences
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. Edutainment leads metaverse strategy at Max Mara
  4. Saks welcomes holiday season in ‘Gifts of Delight’
  5. Balmain enlists virtual faces as brand spokesmodels
  6. Luxury Unfiltered: The real reason luxury brands fail
  7. Of luxury’s 100 bestselling brands, top 10 generated 56pc of total sales in 2021: Deloitte
  8. Lamborghini, Ducati offer museum visitors dual heritage experience
  9. Longines elevates actress Jennifer Lawrence in chronographic effort
  10. Six Senses wins top 2024 Positive Luxury Award
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