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May 11, 2025
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Apparel and accessories

Prada fosters dialogue with ‘Now That We’re Here’

July 25, 2024

The new campaign spotlights the maison’s Hollywood connections. Image credit: Prada/Willy Vanderperre Prada's fall/winter 2024 campaign, titled “Now That We’re Here," features its brand ambassadors in conversation. Image credit: Prada

 

By Zach James

Italian fashion label Prada is embracing cinematic sensibilities in its latest marketing push.

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  1. Prada taps ‘Re-Nylon’ profits to resource environmental education
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  3. Galaxy Macau commissions largest fleet of bespoke Bentley Flying Spurs
  4. Gucci names next artistic director
  5. Tiffany & Co. scales in China with Chengdu flagship opening
  6. ThredUp launches first-ever digital vintage pop-up
  7. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
  8. Saudi Arabia ascending luxury ranks: The Future Laboratory, Together Group
  9. Private jets fly higher in COVID-19
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