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Apparel and accessories

Prada, extending campaign to book, asks consumers to create own acronym with brand name

February 18, 2020

Prada takes its acronym campaign to the next phase to make its spring/summer 2020 collection stand out. Image credit: Prada Prada takes its acronym campaign to the next phase to make its spring/summer 2020 collection stand out. Image credit: Prada

 

By Luxury Daily News Service

Piggybacking off its men’s and women’s spring/summer 2020 campaigns, Italy’s Prada is now inviting consumers to create their own personal acronym using the letters in the name Prada.

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