Research
June 4, 2020
The COVID-19 lockdown has meant that digital has more say in conversion to in-store and ecommerce sales. Image courtesy of River Island, Qubit
By Mickey Alam Khan
Comparing shopping trends mid-April through mid-May through the COVID-19 lockdowns has unearthed online behavior that will likely shape in-store retail strategy once bricks-and-mortar operations resume in most cities worldwide.
{"ct":"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","iv":"226298cf97fdea8d79eac0e4a7b5ee23","s":"3c9d8000e10ca2ef"}
Share your thoughts. Click here