Research
June 4, 2020
The COVID-19 lockdown has meant that digital has more say in conversion to in-store and ecommerce sales. Image courtesy of River Island, Qubit
By Mickey Alam Khan
Comparing shopping trends mid-April through mid-May through the COVID-19 lockdowns has unearthed online behavior that will likely shape in-store retail strategy once bricks-and-mortar operations resume in most cities worldwide.
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","iv":"04bcc787620bcefc60e3df2bed070c93","s":"cbb8721a8efc3ecb"}
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