Marketing
April 28, 2021
Each generation has differing approaches to consumer activism. Image credit: Facebook
By Sarah Ramirez
Brands that take a human-centric approach in their messaging will gain a competitive edge, according to research from consumer insight platform Resonate.
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","iv":"51746c736bb018c892610b0bf0e25e29","s":"5e9be9e07c4b80c6"}
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