Research
June 30, 2020
More than 50 percent of affluent consumers will remain loyal to brands they know post-pandemic, according to Altiant's latest report. Image courtesy of Altiant
By Dianna Dilworth
More than one-third of the wealthy consumers have questioned their level of luxury consumption as a result of the COVID-19 pandemic, suggesting that this highly attractive demographic is doing some soul-searching about how to live their lives after the health crisis.
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","iv":"b3657357f00b84e15943af6164e65f62","s":"d4b774ede1dbb125"}
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