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Nov. 16, 2024
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Internet

IPO could increase Facebook’s marketing options for luxury brands

January 4, 2011

Brands such as Burberry have already leverage Facebook and could even more

 

By Peter Finocchiaro

Facebook could grow even more valuable to luxury brands as the company bolsters its marketing-related offerings following a major investment that increased its valuation to $50 billion and generated speculation of an initial public offering.

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  1. Capri Holdings, Tapestry abandon plan to merge
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  4. In Geneva, Christie’s records new high with Aga Khan emerald
  5. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  6. Viceroy Hotels debuts narrative-driven brand identity
  7. Nearly 40pc of fashion execs foresee industry conditions worsening in 2025: McKinsey
  8. Marina Bay Sands goes ‘Above Beyond' with multimillion-dollar rebrand
  9. Diageo launches new division for luxury brands, experiences
  10. Belmond to launch new luxury sleeper train in England, Wales
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