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IPO could increase Facebook’s marketing options for luxury brands

January 4, 2011

Brands such as Burberry have already leverage Facebook and could even more

 

By Peter Finocchiaro

Facebook could grow even more valuable to luxury brands as the company bolsters its marketing-related offerings following a major investment that increased its valuation to $50 billion and generated speculation of an initial public offering.

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  1. Premium beauty powers Q1 performance at L’Oréal Group
  2. Burberry transforms customer experiences through digital innovation
  3. Dior asks award-winning actress to spread joy in fragrance launch
  4. Luxury brands should recalibrate strategies amid market slowdown: Kearney
  5. Sephora forms founding partnership with WNBA’s Golden State Valkyries
  6. Men spend more on luxury, but shop the same amount as women: report
  7. Gucci studies connection in spring/summer 2025 campaign
  8. Luxury Unfiltered: Debunking the myths of luxury brand storytelling
  9. Silversea confirms world’s southernmost hotel will open in 2026
  10. Bon Appétit delivers inaugural Art & Design issue
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