Watches and jewelry
February 24, 2025
Shot by British photographer Oliver Hadlee Pearch, British supermodel Adwoa Aboah fronts the campaign. Image credit: De Beers London
By Amirah Keaton
Diamond company De Beers Group is refining the image of its flagship label.
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","iv":"cf47ce6a7743d565ced1eda2f08bb45c","s":"b8bf971201fb8b1d"}
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