Watches and jewelry
February 24, 2025
Shot by British photographer Oliver Hadlee Pearch, British supermodel Adwoa Aboah fronts the campaign. Image credit: De Beers London
By Amirah Keaton
Diamond company De Beers Group is refining the image of its flagship label.
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","iv":"dae695a9d0299f017fadfb007cb08494","s":"190558589b4a22c5"}
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