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Automotive

Porsche’s mobile-based, short-term rental programs draw new customers

August 29, 2019

Consumers increasingly prefer experiencing ownership rather than outright possession ownership, thus birthing the subscription-based, mobile-driven rental economy for products. Image credit: Porsche Consumers increasingly prefer experiencing ownership rather than outright possession ownership, thus birthing the subscription-based, mobile-driven rental economy for products. Image credit: Porsche

 

By Staff reports

Porsche Cars North America will launch its Porsche Passport and Porsche Drive mobility services to four new cities in North America after a successful pilot in Atlanta that expands on-demand access to customers.

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  1. Kering, Cannes Film Festival to honor actress Nicole Kidman with Women in Motion Award
  2. Versace taps Sabrina Carpenter for La Vacanza campaign
  3. The Langham, Lucid Air bring custom house cars to NYC, LA
  4. Estée Lauder Companies, Auberge Resorts unveil longevity center in Costa Rica
  5. Armani Beauty rolls out retail location in Philippines
  6. Mercedes-Benz supports youth education during summer sales event
  7. Porsche cuts ribbon on esports facility in Cologne
  8. De Beers Group to discontinue lab-grown diamond business
  9. 3 strategies for brands to create SMS campaigns
  10. Luxury Unfiltered: Trade wars, recession risks and uncertainties mean brands must conduct brutally honest audits now
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