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Nov. 23, 2024
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Automotive

Porsche’s mobile-based, short-term rental programs draw new customers

August 29, 2019

Consumers increasingly prefer experiencing ownership rather than outright possession ownership, thus birthing the subscription-based, mobile-driven rental economy for products. Image credit: Porsche Consumers increasingly prefer experiencing ownership rather than outright possession ownership, thus birthing the subscription-based, mobile-driven rental economy for products. Image credit: Porsche

 

By Staff reports

Porsche Cars North America will launch its Porsche Passport and Porsche Drive mobility services to four new cities in North America after a successful pilot in Atlanta that expands on-demand access to customers.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
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  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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