Mobile
April 24, 2012
By Rachel Lamb
German automaker Porsche is upping its mobile presence through the incorporation of QR codes on its print advertisements, bringing consumers to a video that allows the brand personality to shine.
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spH0LTs\/SjSkshATOmRBHBcL0MbZxXW3f0hVm0mEIUdPF0lWkRBeQQJMgqYY8LYnY6eESnqNO85reNbEHIFBGuZUz5OM\/ap90kTWRVsJHeViKQABBt11rTf00fDmB6KAPv1bv0gYcZxqXHM0LQJOYzAITRM1KmS3xvQtw0Ab3UncGeqg+bXa9LszOeMGgHV7SkyzhrPJqokLIZhIGeZ4uiChjnBMkrayNcxxqG3XPPn16O7qfbIryq9q+PmU2itCbr7MKiMo8Gv7QJPs12WidczTpTaCQh1E7kYojf45vGcW+OIoulSadFGqOLzTSoax9\/AeqSANZxEASjwAiz5Om5BPBe+jQhAzILW2EnneIfnTH+YZq3atyuiE8idnsNUPVWrkzuvFHM8cMiCwYrgLmiRvne5b4mn6ZdfxBtlWIvruMYnbbcMPRGmOontziOw\/vkNlk4sP9x466LBvSRHgiZXUya7qIs94KTu8zRp5pQ4BGJ09Hxf9MmYxC8QyIVMV8TIj0Tm9+239zfDBmovI1Emo\/TF4NKWKTQyl\/jEa+J94wJo+URhJcGxcEnUEUtQ9+ItilYiokH165anBcl5FjwSatWRKJiwaCtSlOu9tHFM3c5TPKINSZ8S2R1SVk0RzxBYWom3SnTViweEY19ptW3PTp3feuYSBb1phpvSb9dfgagQF0jG8sef9FO0V0E8b\/KcVCP2f2hxgKflYHK5ncipqc2oyr4JdlbX5mK+o0jvfzwyLFcRJwtxGS5iis\/fKqD7dFmf\/9uS7BicFCJklDnb+QIVp\/o84nIFe9mQtd0eKUpWaZl1U3KLzoN7fKJ8J45+jrWMEk3CbKgOTnRidG8ZdZ5uoaZ8E+ffM8\/BdJHbSVnQvH41VQ9nTBRLUiY9UatPU2rbjBpBfwuNmvKsehJd676XApazkRKzzDVuBYj16ZnpV\/RvaNVJEvWrPOKPu7WiGrV+9XgwX1VC0UPNkSvZSUj+FbLbuE9AUYDfQOGN+9uGRF\/zKh97Sd72Jb9OI0Ru8cXMYUTN5g5rhQN26X36xEUZ8zXHMrq1ji71E\/VuMGUCq\/Fk0ltyOPJONzBfQUkVe50VVhuTBatE5MdHvsPQynuV9+El5797I6fyXMmehy6UtzqJWv9sy2N9SbcjUUPlqIyUVfUCCXLG\/NArmVSUkzgw1CPg\/kZq2Vx5MbNjzpbWp4ci4XbH0NRTcB5\/PYYXFAO1GG+8\/yyBE2S1kiavHHx2YGhczFFxdtEVGZrJKqC\/JYB0CzcKdTPfHi5lfvMudpnPufPKEvXNPDuZPsrOFHeleRjV2scwFy6CcYIDPxLGqBdFdFtnc7mz+4N4Dao\/gpYnXtNgE2ofwNgib3ZeMitGuARDaQGcSWi6tFJnke0O98SLTrMi+8h245B0MVn0rSJEbHPBwF1mbwPCPNhu7Jb0F6lSstGcVb74urQgR+DXGqgdW93H2cmrh9kmjf4Fv09VndKDtxwtcBjPdq\/dHxpymU8jSdfcMDzA+Fp39rqfF3yo+3W5AE856h7qX3mACGma6dkodae3Mv72JPsNq9ptBl+jtpSEf0I8u3urKKH0j9xffAluHCcatH1IunfLqu8tBOh4oT0B8zWx7mq6mpGjbmfvYJcPs400FKKNI7sIHliyZz6zMKaS0s5Bhfo+WYJw7JaolGhxJf5DlibD\/UiwGtfly6WXKU5UrTVXNdS8TPkcpD1jLCixbq2v1IzXJ8AvXDRgRa2WXDlc6fskTRYFeKeR2\/2vrP29ApOfEQcILX+u9N0h1JuC0rZ5ty0GeXi8p\/jXWhusV08Q3vuBSPW9d67PQl\/IawBt5RFFv5hcenhV9g7zoymB67JLdfSarsJIgbTr\/YDE\/pyF5rTHF616VbM4alUM3GihI+SNONnPDAp26Awq+NnPPe41DLgJZUkmJd5BVQ9fNgxe\/dkJIK0OG\/fNHAPZU4DSAp7PbMeqQEvw1WJgaUQPkkgJLlcV+GwxzLAV9L0cf5XdeTYN8iZuL36OEtWqN9QhC93YExssgNiyrR1sjw7oqe59ZY2zYKPghk6tYOg4YjmMtKHTWihjgniFrcIJwC6by2WjkLjA4xaQsVGkezop2zo2VRyS4D5exShN5nvsN4+y3B2xUZG5P4P2Y56yRWN51d0RMjTz2Rdn3a4Tny18nu58SdmESj2d6BkIl14XKvDDlMpUb0o8HxdRkeaHoqibOdxW3Qwd\/9CyYcJYEirkBE2uXEfeJYARyS1oYBkkdmwlms7TtAWpdnwCmFM4cs0EjLIdxAexGajOE\/ObA5BEdSYO2fQNaKS9Fi3j8gMvbyRAxxBHjBboQ5Ro+5jjaD0eMbKDSTECFW1CugZBxWcpPebEQH7a17X0oHObC+1Cq8rOehdOYWkJLTEcvSOV+o4GlIA\/qa3JCQmnf+qmyLl5FfIXkd+wiNBQIus4R+OP\/KBVEGgZPN\/3qkl5fhW6N57h\/KxNnKjTVa+TEoeUNfnT6uOxGfZQ8QTnHJHiMnPMRF3KSIa9yNw5DVeIzvPfpDkTjTs8zeBIwyjksAk6iVXDNCC1KK\/RnJIDHvwWvIBOh+sLxCJ7xu08ctrZmupA531Un4JOWEu\/H7Tx31QQi9jleHUGgAJ17rneQq+xFYsh1dJO7jMNneDak7bBYTHEdFSIzUzESUYOUczkW8ybJxnqYbNhmRpbSHDfaw1+MJvnO2SHZplpWQQwefL9a\/l+fbsq\/JA5xmE6fzAl04TJbUeDWs1PaGgrGTOLeMWEOzhR6RbbL0KTrdWFAGlvzMA+HbTYKv\/wEKsqDX2\/5DgDHYLFGl2ymMCyF7IB218\/ZX7LEiLBAReiLLgTc33vEk3mLe6PuOlC6uDOVIeYCGquCFMrAtHBO6OCw5l5d4NoTWUFMeqcdwUN7qU5zzQixNmauwiPc1+QPyraaFHXImW\/zItnSk\/FqAkcfoQi+p1zGoUooDVlejPqBye+fN2sKaZbNoz0KGc3hMizB8CKXteHY90Z+k6YfdNP9zTYowNTUJ+UWqmAEyowsw49lQBiOE3gGxmhFswiDeAcguHma1uQEZ3qshSKKFNVehquR+7+mnt6GInkOQPZmjbAYvZBdNT0dD3K0jUszi7Go0JTUs3MxvYTdikeLZ\/QPYa+ZpyNbviyzDDD4xVonz7ZeNLaYUIY1tXXKOott6mvjYRaSJEOpFxq8lbU8x3VgHTcWOItW8cAR7Nl7Wo7WZOrMX49MmqsmpeRsVN33TdhO+IVgtMbuWarVm5sJo824y6UniXeXx9WtlDYuePYtmwj6n1yucXbfiJ+kuNeW6msJi8qubUhvlnfcwAXKVeAaxu12ElzUBOY5SISXJzXC4aSCm2yiQvx0R45Ge8eE0r6zzHv+F5LtvugTzi8GhUScYBrcy399sVxpPW\/J+1ugqgUrgkhFv9c2fSiHgTLxrcNMCEfdYMszgGJyF1S6yNo35W06zf2hlyeWtUHddPIehk6NrCkZyzpbRL3cPwnAckixTVDGP4vQTb9qvmxdau+UHaSnPExaVOy8gwpmQJCTrsxuxLzzV3MVwoxKld4nKyR+IQzP8O5Q==","iv":"9a2991cae15b9fa9a43aeac998c01946","s":"56a66fe5be5c3cc6"}
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