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Multichannel

Porsche pushes Boxster via road tour, digital campaign

June 7, 2012

 

By Tricia Carr

German automaker Porsche is touring its 2013 Boxster model with stops in cities along the U.S. East Coast and is letting consumers follow the journey via a microsite and Twitter hashtag.

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  1. The power of affiliate marketing for luxury brand growth in America
  2. Bottega Veneta casts contemporaries in anniversary campaign
  3. UBS, Dior announce joint ‘House of Craft’ exhibit
  4. Immersive tasting pop-up from Don Julio coming to NYC
  5. Follow @LuxuryDaily for the latest in luxury news
  6. Saks dedicates flagship windows to ‘And Just Like That...’ display
  7. Luxury Unfiltered: The power of little luxuries
  8. Shangri-La launches ultra-luxury hotel brand
  9. J.P. Morgan Chase expands luxury branch format
  10. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
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