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March 13, 2025
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Automotive

Porsche pursues “the perfect line” in Taycan effort

March 1, 2021

The Taycan is hitting the slopes. Image credit: Porsche

 

By Sarah Ramirez

German automaker Porsche is drawing parallels between skiing and sports cars in a new film featuring a brand ambassador and the marque’s top designer.

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  1. The future of successful luxury brand collaborations
  2. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  3. Boucheron launches Serpent Bohème Vintage collection
  4. Christian Louboutin, Maison Margiela synergize styles in new collaboration
  5. Four Seasons partners with Giorgio Armani to launch global tennis tournament series
  6. Dunhill connects with Focus Features for ‘Black Bag’
  7. Mercedes-Benz designates first North America CEO
  8. Vacheron Constantin revamps Melbourne boutique
  9. New Nobu residences, restaurant coming to the Netherlands
  10. Donatella Versace steps away from creative director role at Versace
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