Mobile
June 18, 2013
By Joe McCarthy
Porsche is virtually putting consumers in the front seat of its new Cayman vehicle via a mobile application that is designed to promote safe driving and build brand awareness, while also letting consumers compete in a variety of challenges.
{"ct":"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","iv":"5426f4e15e1f0237fdb6ea0a5ebbed10","s":"d2063d1f9b2e8fcb"}
Share your thoughts. Click here