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Nov. 17, 2024
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Automotive

Porsche presents themed programming at IAA Mobility

September 8, 2023

The brand celebrated the premier of the vehicle 60 years ago at the event, making this latest activation sentimental in nature. Image credit: Porsche The brand is welcoming consumers to a giant, walk-through booth modeled after an anniversarial model at this year's event. Image credit: Porsche

 

By Luxury Daily News Service

German automaker Porsche is making interactive marketing moves in Munich.

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  1. Alexandre Arnault named CEO of wines, spirits division at LVMH
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Vestiaire Collective partners with influencers to combat fast fashion
  4. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  5. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  6. Luxury Unfiltered: The real reason luxury brands fail
  7. Dolce & Gabbana introduces advent calendar this season
  8. Versace signs NBA player Alexandre Sarr
  9. In Geneva, Christie’s records new high with Aga Khan emerald
  10. Off the Cuff: A Q&A with Vestiaire Collective's Samina Virk
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