Marketing
October 24, 2019
The Porsche 964: a classic whose DNA runs through contemporary vehicles from the marque. Image credit: Porsche
By Mickey Alam Khan
German automaker Porsche was named the world’s most valuable luxury and premium brand, growing its brand value by 54 percent to $29.3 billion.
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","iv":"8920a92e4758ae7434aff949ad0c701d","s":"9621769a2652f996"}
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