Marketing
October 24, 2019
The Porsche 964: a classic whose DNA runs through contemporary vehicles from the marque. Image credit: Porsche
By Mickey Alam Khan
German automaker Porsche was named the world’s most valuable luxury and premium brand, growing its brand value by 54 percent to $29.3 billion.
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","iv":"a8a4dd6b0557d179e03219a8a55deb62","s":"1df74e8bb24c81f3"}
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