Carmaker Porsche used mobile as part of a bigger, multichannel campaign to promote its luxury vehicles as affordable.
Porsche's "I Can" campaign targeted mobile consumers on Weather.com and Yahoo and encouraged consumers to click on banner ads that said, "You can own one, click to see how" and "Can you afford a Porsche? Just say "I can." The four-month-long mobile initiative outperformed Porsche's broader campaign.
{"ct":"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","iv":"7d4958219525b29f6fd2dc90462987bc","s":"1faef24a5c5a0241"}