Automotive
January 29, 2024
Launched Jan. 25, a new marketing push backs the release of the all-electric Macan. Image credit: Porsche
By Zach James
German automaker Porsche is embracing the industry’s next frontier.
{"ct":"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","iv":"4acf12f8c0a97998c8bbd6d37ed036c4","s":"db6b2df511e8e30d"}
Share your thoughts. Click here