Automotive
February 28, 2022
Virtual influencer Imma.gram with her Taycan. Image credit: Porsche
By Sarah Ramirez
German automaker Porsche is expanding its digital expertise, joining fashion labels and retailers in leveraging virtual influencers to engage tech-savvy consumers.
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