Automotive
February 28, 2022
Virtual influencer Imma.gram with her Taycan. Image credit: Porsche
By Sarah Ramirez
German automaker Porsche is expanding its digital expertise, joining fashion labels and retailers in leveraging virtual influencers to engage tech-savvy consumers.
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","iv":"a6790007b836c3d0a58619c8bf985de1","s":"cc61bc386f5dfbe7"}
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