Automotive
February 28, 2022
Virtual influencer Imma.gram with her Taycan. Image credit: Porsche
By Sarah Ramirez
German automaker Porsche is expanding its digital expertise, joining fashion labels and retailers in leveraging virtual influencers to engage tech-savvy consumers.
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","iv":"0117c73bed92395705b2dc5327b06647","s":"ba687067718a6eb3"}
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