Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Porsche turns to virtual influencers to reach Asian drivers

February 28, 2022

Virtual influencer Imma.gram with her Taycan. Image credit: Porsche

 

German automaker Porsche is expanding its digital expertise, joining fashion labels and retailers in leveraging virtual influencers to engage tech-savvy consumers.

To read the entire article, please subscribe or