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Nov. 14, 2024
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Retail

Pop-ups answer experiential yearnings, lead to discretionary spending

November 17, 2017

Moby Mart is a self-driving, staff-free convenience store with an artificially intelligent hologram as your guide. Moby Mart is designed to eventually deliver to different locations on demand using self-driving technology, and take itself back to the warehouse to restock. Image credit: Appear Here

 

By Jen King

Luxury brands commonly leverage pop-up shops to tap into consumers’ penchant for experiential retail, but how does a brand source a vacant storefront for these temporary activations?

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. Viceroy Hotels debuts narrative-driven brand identity
  4. In Geneva, Christie’s records new high with Aga Khan emerald
  5. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  6. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  7. Belmond to launch new luxury sleeper train in England, Wales
  8. Capri Holdings, Tapestry abandon plan to merge
  9. Diageo launches new division for luxury brands, experiences
  10. Meta drops price on paid subscription tier in EU
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