Retail
May 28, 2019
Window display for Prada's Galeries Lafayette popup. Image credit: Prada
By Brielle Jaekel
Luxury brands have placed pop-ups at the core of their strategies, allowing these designers to keep up with the changing retail landscape while maintaining their exclusive status.
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","iv":"9a9aa25a7cc1b79e0f14de5d75051158","s":"9d5c1aeb082acd35"}
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