Retail
May 28, 2019
Window display for Prada's Galeries Lafayette popup. Image credit: Prada
By Brielle Jaekel
Luxury brands have placed pop-ups at the core of their strategies, allowing these designers to keep up with the changing retail landscape while maintaining their exclusive status.
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0U7xZlPQBsbE\/W9uT7ClWuWJwLgURCNBN26PkepB0vNFWbYtIleKvN9+l0Ya8w9keeaGL\/O5Z7zt1qjKLrqlnU1xy6739k8jU5ejzJgVqGJexvHdF0t7dosI6Zi\/fnip5o9hs0O7UTJpF7sIncsxmPkxP33jIODLj0Wq3TLQbp0YJxuH0oPRWN2Djo93S9YpxxWi9C6r0CZVywA0fppBeoIAitPBFNXzj4DJZpUUV1HGQzHidHI9GTLE2fvCtByR88Y9l33uWoLVLTO2F+iMpHu6v1+Nd146BctZtJdtzwZAZe44G8bPJAiTcg+wGYRD4yYB1NeDYAy03+sMmLc4tp0iNEzSVj3bk7L6bXI+iBkTJUitL2t8VXqjjwAcTW+acKhhQILKPrFDx+I0qGOFPhFPzTnlaiWHy0mN+8hxEbTaLWHeEVlLP3cpRzn1EM7fAx4pD3hqy+tyYksQd+JZnOq1YWlHCVOFGVhGBtRo9V2\/4E7qOCLaw9Hs716Ns5z5WCfaNOiDcvVk0NlpSXV8SZh0gNZZHml+RefuFRvmzv47NCQz26fJ9k\/E8dKQ6\/1OAMgodGXl9SqH1sXiUZOEmbnxQlAw+H6bmPsOJ4VVzqq7e4xTdFE3ClnxKbCNGMs9dlSxzi5FzLV4f4XyUewHEQDM7n5eVyiqidmpfKGTWS3jOPT+4kJUrhvGtAbQD2ZYXtEkugg2Y8GOT0PlNfyxMXeBM+OSbVTu\/dGgInyX6a2kUQKqgrJgIzU2UB\/y4X5fxj4nhtS4apXLm65MkkE1zNw9JS8d2omg75oXOt\/SefkUxhMhLu2uLLobAYkQ\/YAzLZX4vYJh22Z4kWFW8yB\/snZoixZFWr+80DqOyLxyrRq54tGNOmACvc5hh\/ZV3pZ\/zY\/eHuafpS2iDchDNG4U8eu5mikqgRvksPmsPVkkzD\/3PdsJgxxQmTZBI\/qKrbXNrTGbbXTVaD49Fr1fibmZ3yw45\/ZDuFVH1lFk4ZXtB0ztpRpr\/ZiENBbqRP9Uc+Gid61zRrEvL0WfhgU8AD8iqtNFw2v\/nz3lBOv1YW6nmHVE99LdonPWfZYwqcXJFZC7Nj0OQwAArZ4E6MDvfwhRHnAQQH1SBbt6OO\/CKC6y3yR3aTWQZIZKigDq4T7MlLqql6Ff\/JFJNtoJeSubMbKy7ZVeNXzhiTwUFMWPqyoJ2hsq9i1E2rJdCJLq18CX7LyigWxozVQrp+Hry7Co39HyfY6fIocO9XXcqrewYZZ4j9FmzemsnvVLBtUGFFA3o5np8Wr2Xct4MG+9uVuru\/yQnNBLTGsEXSzaLxrjqUG4cDUFvEHE06Z6N+tpcDN5ez8AG7pZX3VXRSJlEpk08vGftXw+amYWuqDkUU0Ja+Vn\/mcNN2qt+o7xHfTmFn47bH6IpNl1TxUWVffTrWE8D7ZqxwbKdOtOVjuTPFpiPe5E+AFm5QOdLzCJ\/dhBxlP9WHYrvKbttNA3JYA\/tYvfUANewyacFLRbyzwqi+ofHyj18Iz0TZzmuxqcM++VWCCbhJw\/3XcQjwam2R+c1cw8j6rG377uabsFO+u9itpl7urr4Sl\/+5ZAi1lIuy78kayYal7sF+6gc6RuYMVyAYJLNZ0oWK24jogp79+Erudv1PM02YAWorLYxuCTyCVlNwjeSFt1ALtpeS3FdBuWbc9L6EsUp8qVMktMLtOH8Q5mIYcrsATzcnKwYq1vp1gKmdiG6qI7E+6kZc+tj0yR\/ddLtkgBzSMO6GvLSSro7eGOt0o\/UHbfmo5j\/ZLbzscGosGvwq4L72z+cYf6aRM+LrXeVBQbkzYnk7zxaMwwB2aAqqFiGnUXnHCsh9WAc4FvBa9oxrqveZu9cOVpoDj4aFu\/bBwvcng06K\/LlEEQyvPWEKLadYtu7E4j8YI\/vpVOTyovvmqtzqWR7y93JoRMl5nq8FJGtUJJZNngB3Nx+b+y11hK9EYos8GHLIqie+d54AMFC\/p8pmvodVwGFAg0+OcZ5aVNUQlWN1sVozbBDpeoWXoCWtD5x5VfPdq7Xj4JlgzkLecMtYffsHq1RaqG\/CJzcb461Rolvi3V71yGp5cK6iVaDg5pV+PShjA5NS+iQsNwlYN\/IjOJhN7OPjh17k6SgYeffGdndv88aOhvuQtNN83oDyo9SGP8qEEBuczBajbGhozKMSdzdnVKAG719GpqSz15PgnLs3YKVjSMkbwofFGxwaGE+q5T6qc0Ozl16JuCR9\/C8CZM3TxWzNT79YBbPj8sSjyp8nyuqQzNpSmK6JWGbNIvFPX2GOeV4iuBP87ZbDEz2itSdWISrSF8W6q4O5\/LCKZlE1c5dlGhBz1iXH2NZMA9O8fOvQpLS4i3NaYdbl4\/mQ3G5ByzsilKQQyJ\/d7b2Xl3tiq4eNoCVX4pGIObTVXet7gsqD49lIQTwG24dRqDkV3tUdEfzGC83n2lp+5mhzQUzlcWY4L9kN76Y7Yg2htpEN\/4mcc+czFSj3aL\/WH78aQHo+RX20PQwr6lX9rwyioZ26LntGc5XkN8s4a9Q1U4kjbS83Gwwrh\/yFEt0zssJIISHgNsRINIpmRjpo61eqiycNCwm7xHYTZ88axndRBzs6Fc3CbriYt\/XzRvVwuN2BlGFuni0mhUrMDNA3jPSd1rN37R0HIsr88g8YM5gmlGx9aoGzgTYEja5XulajCGvy5I+YvKNrikNpf5dsd7lwSX81QPdHbikX7iuuwvMq5zmTwxsOrvn+5rby2ZdbJv\/mnb8sMylaV+kkfjb7U2HRqMKPZInZTURmQ1ha+1EM6A5g509R32MkaFzIKxbKGIzF2d3Q46PUS2MiGoY+I7jKuw7LDX0IqyMh8cy6WKLWc6dkSmfouVli1tDpi+4ChpJpa0xdmxIWGocSX4G6pxWz0\/GhaKWImgMDJzDbIyDkp+WgBn1vwpLyVRIm8emtUTkMcgJi938YSqRsuPp6fSYYnXegBk8acP1I7P31w2p\/aZzHwWQ4nZDazUE0yJHDa75Jrl\/d44DLm67kKdseJVoh9V3aAnn5gcBSDXYaPGpaN8SuzrJyRl9BbOauxhmM7zpO3IKft8EF9QVgok3ctGOZ2kLBPVeRfYaTVDhVTHpQkJ0PH+DcUttEIbYE9bGB6ofREw0VlvP2vWBRWX6Imf3WsDjju+IdX68e4POX5wePET2wlIp20lUtVWFXNP6lVcYeEF7nkK6HwdEUJx7SKyr6Ro308yzZ9fom64+1h+1FXWhkdeRSysIZHe\/3IIFVlbSMt5xPyFq6sBV7zmeh1HEoumV5anHy4qmbk6YNaVVPCkXZLgwOB25XMf2ATzRHitw1L525tZDog0YaaTaRGXP+sgo2bGy+6wOvW9TJVyL+\/In7hqyAl31qW+y0NChnVl48or4CK+YUTLDiLu9ZLkoF3BxybfazvrEED12qyYd4UvP1MgvH3iokYHf5QHzPzJtlLYMjsL4ksKTpFX5LSJ4xUzmcUMu\/GTiihN\/Fj6hgLJ20Wihv0GpnW5y5rXMQpJxMqo1L0Er3beOtS0PAGEP3XYMa\/uP9tR9NzMrjMA7VooXo1ac5WwOzNJGkjPDdOXyY\/DuRkHxnYU2kGwwS8alU+94rBJW2+AtE95SoDSIY854U0EmIiE3BP0SBN7dh9DCaAjmS3oUBsGvHo0lhugEc5o78HxMxhSodtlnaoo+g1CsEOmp0B+5cNgFQ1IDt9zHBM5R7rmkAY5WUQPGtV1b3dsILS7HYpZw8fx2rZXPvuSgEB+ZHyBNOA3JQssPJNYDHPo2Et2Eu\/HzFe65tVzU9nKtuFL6RBCqjax1xs4Zi7CwfG41ioXHfKMfvRYhVi0tM9oaRbXlGwp+E40nf4RJF51YqvJD7qQ9ktLH7vRsflRKDHnP87pcGDEjMJDS70pbvPdlHI2dOyKgiJ\/IQTyUHJchwck3mSPODtUrgtJPgaZKRyr0aH+v3BAzikITR37Ma7u67mRtgStXfhOgNVkGrA8HxAanJbuEqfKbhZnL37XiLfPAzzXrrIlGNz0U2OtLPJ6ffvJVWJvOzh+kmm5pr\/3IH2ROZov8f4wleeya5OmioP0DMgRwTO9cP6fVjfx7aPFPyHspO+wTcpFa761ehoX\/s8zeX7w6eiZHkxYwdnGQgB2BvUS2lbzN3qgvWKAbVoyDZWLOH6ZY5WGHRGHnANhUZtYHC9d2v7icq\/hQloq\/OZ8hYTAvfh6b25sjzf7pMAj68xjLVlKHN7uER2wy8GOFan5MDXwfz4\/Nd32bnEsWTCo8ranTvjnjb+LvUbpWmcnUz8ORQ10LAsq5oWmDgWLK6DSHT6SnJoVqfn66SUmb93r\/4UY9mC8dmlAspS37QKX2MN5Q6qFa23SDsBmMcgMxTH0L3SSbr2F+wl5mUSK7CqIYvCT93AQhSCvn08PLq\/6fJ2NBZ2xdXmucclM3ZRhj8qwYLoRnI5vYesl3mi30X6jc4YENGUWVmjKTHocKFk7qIWPHsK4VGUEs33MwMWeQPrmjR6EiKKY8fQeUTulQcMxJfcoS1S0vzFJqn168iBES52uGqH74YRuNfZ9gE9kBJ0lpXz272rIROiosfYYeJ9\/SiPk8GIyVSr+C6Bc7HSMvQNTFlMY1z5tb+h\/Vy430XwOvaiF7tnkiBn0sCVFTme0LD1qa94h+lKPolzrEws8ovPzzaZdcVmtP4+VWvSn316YQp674iU2RvirdPKAu5FdS+uQq\/bEcgzUjSVlZ7hJGG7eQpS6awZ1pA5R3SvuSxgtR5fkP7BO8Bo2J7r2gQYnkPx12MZ4w5LFmGDZwmuyFUyrLyQ4uuNrI0U+y2YGXqfIgMzD08CyFzibIpLajbRqa\/SnV6YwO9sjw7HbmQnPwG2b7BZdq7G2gPoo9r8BJHbqPKNxZyOnDmyAWZsaPUVmqsIQ1oHvRLGmoV0pf+k0GuQTdmsUbyKxsOBz9daHtxGdoVJx7iiU4xj1IxOBPlmhrTJuzu7EA6JrKh2+etsieT\/qFT6pJ8t5uE6wR3pBeHjEn9XnxEUR7Hry+nxyagcjC2SxCCwQeFy\/oJ9D9OCxUwFeeBBahAM7tIGs1frWYT+tgX6DqiGQJVpNCS0wQ4lWo1SPRVGXDwarz5Ttp1wjwZfGxwW0UPtgiNkvyzT2m3qYJ1TPOrv55kt3f6\/n54++PyeEhlOgk9UHlYBZDFQpXgLHuHur8yxfJafb1FS1U\/AI9t0p2z+Kbk93XQgdOIPdVunUaWkecknM2+cjE\/HDsEz2II5ckXLNiVoLjQydKDd3NmtmmhwtxRv14vKPjuFMCG2ptKzZiHFAoSgYYYc6xMXaU53XB6DnWhmDUmkleTvLZpKty2sjXYTZplQw3Y2Fo6Nii7Ey56OcoWklF9mCTJUmOJg=","iv":"07c8503ed5f1ff7f00b325910a612241","s":"dedd9114b8e9e97e"}
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