Retail
May 28, 2019
Window display for Prada's Galeries Lafayette popup. Image credit: Prada
By Brielle Jaekel
Luxury brands have placed pop-ups at the core of their strategies, allowing these designers to keep up with the changing retail landscape while maintaining their exclusive status.
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3o6BDtUWqealABiC1DJjABCiOajZG5oLYB3ImmelpvwYDOp01IofxrvLRyCMRZR\/\/w6JTH3AMExJq0\/a5Ewht1Ugv0FWMgkcgUykAawmohrcsjpImNDLkxaIrPPh2xqBqyD9ag\/isWURI6UVzcyGXPJXQHf33Ph7O1ZsWUwzc47v3oazqKQFoBW1WKLWQNAEF3qvYJ1+VTO2tPgRt7D6QmGYtDye82NTwR04wwRKdvuJrtaLES0oY+hlZmZ53LoR8KYTH5sc81tTtGZ6uZ6EwsaykIK+DsI2jzJqsqa5EfcgkxPw4APhaZaKVGkaRrGxuXWFQn4E4HWmWhpDOIzvSjtDBjWb0zv+VZRjNCC6kyqVHndNmbugpTXTKGQwe+gCFXJo1I59nXgexN+8kA6EpNoYaR9jjC7dqRRMaCGHTOYLniTPgecG96rGkdGQHGlCuQF7ahMgw+cCJymLy6viR7qZFS+OSK6totOLvPhHHfCVS2uYCnF+\/PLcTXeC987coKPs4QNe4tp\/YeyPUVPgpcqIfVq9VyRHYTvx6bpNgzoX2z97DNvLK0oF2ZrSaUi1sMQj3UvrexHN5iyHWwwlsioMG44M6CXcUIc5k9MS3nHSM7PJz6sfjcISQaoUqD+yEX4llEXqysMYRdEcj\/UFdvp+DrU56IfFfsZyUHamFGsJCLZ6xdij1Att0xS4V3EcqsaCPazHz7lILjFzrys8AmFaxLgAfnz8TZwZsdP6LPU9Z6FvcBghggUXPgJK8WWb+wYJrHkMi2XVPDczqZ9FmUrJX4vWDwtWAOUM8ej2KghpBqL7Tp+9MG4ousi+yLrFRX4Elc2Vb2X8P8csTl3pBosNhnT2CKODdTkkA4XJXoWUIV+2A6SRGAST+XfulwcUwX\/oyen52RKYfIhQT7yrUbriN0LhrB\/ru5kPku\/MbfhioHBFkI202NmrzmhBUgfm55SouGwCFiN+9uhMoalBYNJRfVou1QzsTCW+e2OSGTfeuVJuahLW3xsX0UACVBhEfHZNWzUeKSiITHFyEgTvRoffjO30ERByBaCwUayvp09bjCVTCGfOoq004hAAOueIYReB8O0kbhN5FilQ36hUCwSrxb1gieSqUSK509nHhpAFXGIeyj8Xuk9scCe2qPJtDAD+dyY2BXtmf4M4PCtvrcmeIJKpJ1JoQ8GYGoeD7uZKQR9XH\/CiAldygVXjQaoq6pjEuG02WoHQzE0+4pFDOqLTEPimL1eODD4o3v1etMtImrEt\/+kTmaO6WumOHlapkIa2CxrD4vPZyahjx9rtcCkYIy3OM0racDfoqEwk2OFYFNuK0Q1ijLrufwYeYDIkJORdcF6Op7COp\/Qh9QRaVeTfxn5CAO13hNvGMaF88yKTE9AOt8UWpStxpazfW2wYeCRddmcKaX9zIhgy3vufKSN+67bhdBgy8bl7gXNFPnwgj0omv8tVywv05B7HryGTgtxk0WLREYYArGr35N1B+WZ4VvHYP4F0aSpK+oKmIGQZm+vpRa1nIwpqWymhktBm+l80BGXEkDxX4jEbZ+2BBd\/mzRvQzj0F\/OVQWksFb7EsZJUwz0aq6BerfPwIUD7uP+fxooqSw6RHwp4u2Yfc9JdR9AGvDkmqQ5nxXjnZUhc2DSf\/YcRZX1CuqHNM6LchajuT4tkn6PpYl2Xh\/p9BaKF6e5yvmZtIw+PxnsYYgfJ7JIO+GEqGW+G\/wNeCQvnjRPSzU5RRuUZhIrKlZg9q+wYTlwTlbBYtBRdRGpkTsyUs3ZmtIU5bZBxVvxX1wSpS3NjYxU8\/OVtSUJiW9yvLy94HJfWQy\/ynstabVUCLK5J6zodRC128QA1KESENYE8x1IVOGq0tLGAWoVavC+8a0GgriYGXNtwZA\/jrAgAd9DWTCMU3aWx9iwrj\/jFGVShVhhsSdrGXumsWir9UirSXl\/O7omcCvRkF8cPxHNOwUC2mVE\/Xqm36JVNONS2dPUQEcOvI0aMveViCXSK2SW3NHc3BKGjwhO1nDIYdnJ+\/1IdqX\/3yaZGKTdeJsJ0OZ8qxuan6+Q2FIB4zHop\/1GG8qYBgjqqYmKC\/X2upxM6R4Ru6iukEHy9Apvd67N2ZgBQjIlpKI6G9gnXUN4gVd6kpyArVz6RB3aeUNbhfvke6IMtyZHbnz6iPPWvxgjIwa0R\/iLGrYNxmdXhDktZkPmkQ+uid6fxiD\/uNXaZIW5PDNWBULv39CnHxgRg66Wi4hB9OP\/5H8Z3q1biyl6SOQI55EwzzN\/enczDfXfG84lOEeVe8pVRAUcsJdo9OXXG8wZFsSQl9mbZQFrY30RiCYHmNZF8iuVKRdnkxITiU7+11iwaGJ3iiaVLdMFWwquM\/9T4iHXb5Gy9L+anNRKfvLdkLOXsz9HCHdyzMJivfJh8RZqGa1Bcyet0ilM9vdWLI5Jv7BsZnGw+QZMSYHtJlGR7XsDURw3eC3KsIc5\/GV2NhJSgiSN7UY5A4yOd6l3btq3mZIe\/cQSWsKmrDUfXEffD13g5agkRZd7zcE18EdHlqzySRkVQrJBnqhgY9scPmlxwfzj7Gr5SGVyMTmj+wPmXBAkRDoROu\/OzlVwkQ2WG8Hm1bgPKQt3dFlQqK2VERdTSPfgVYN4M\/uhxx\/XWuDXENxG9Mo55d2tR5wmf2jxyDGNZmi6wm\/r10y7TcphsT7jMozOiGfSCyK8Y\/zG1nzflOCtDnm3l7CMiRDUezw06P4cTThWx9BEwdlXMZTBl+vxpevk75V4T12+DcGZwQHSGFFmpr1JfuFd+ySk1cRYh4VtcYLvfWai\/L4xI5MVndS4iNSJrEByRg4fixGn31K1wsj8bAHPK\/XFw+o6GuTz1aBYMOFqShfdH\/nwEDONVdT9rAeNmT4NEVP4CI553zAzsZH7samXYnC0xFiYtIA+zrLcR9wxeEQ4e2WJ0F1ZmtCozN\/kwc8CbExHgrLRL4VbqvhirbTZmYgirpLUosMU7fJD3uX4BQMCQLHMaRPd1lGcSlUc2ePcJE8w18JYhFd6V2+jylsG\/n3Jla8e4AcjWJ\/lyh38UK2pXMKwsahj1PwbxT3J7g1I9sGFX7vWScJ8avHdvs8UuP+yr6vvDua\/c3a32iLMjiH\/1aajiNeeQXV0xQVxyh3wOj3DcP\/H7HXbpkQPqfQFZbcdXTh8hyM3rImZlLNWK3iseB0YFV7Z5xygKfGxh1s+mkmZr3opzzfzZc0boFjSclWkdTfo\/HdNLEvAXpsMzodZasym3xvesxWLSBY0yolvGlUwHKPXneyJ4kbusC355D1uBG\/PCYwh4tP0YFR7S+Cr6eKdPVCMJn0\/6uWbNT8YHKTBf9zTLg0V2gQ7In0Qro3AvbymljlXkk6qV6x5EEtM+8fEjh5FHVfCdAeYyVdh1OLsP9dJRjT41qCWbkeOeJp1U3\/ouC+uA0iPUTC8MwkfXu5ZYPP\/TXsYEG12cL2lBfBnFKVnif3oUKz6CwGGIneAD8FTaXMCdKWmPKphyDbKv5LN\/NfVvmLE1SaHEcyuVIgnmLlSpaUJZe3ZKErFFEKS1j877wjOhQg+XM4eP4usnJBIhcf1q7HPAzMPFJnOb497YAlQsgJcg0HOWUofm6g0LCw2mRknr6KNsUfjhbVizPCcM6TdAT0fAYCx+4kQ1N2cpn92vy36lTGVUlgLecYdioAkcH\/euxg0g65135fc\/rB0NjLxnhS4tIekkHnt572mUSNX0hBUR4dt9HU+79KPuX5FVg9k+wK43JOEjWP9YFUJYNbsvxyWT\/iZlTo0jZRDL5iLhuWzok74x+klbAwEngqUPgA8hg\/pTyE554S6ILI5S2ayKwBoqMIxuYSDxEqc3l0RzVkY9svcAC10DY8EddRDGz+fu\/qhM\/fME3nJvXhNU9isd5OOWYN+9AvbItEua81647+3z9yRbwHJxDhBWY3ThdU8FXjd7JY5XFsWqNUEgi7ozBMLs+\/qctO1pvA2qRtzngqi3qcDA+FW01A1qVSQXeWlRU9vZmA28N1ksS8O3VzuveKcKccsUIBJhPnJSeQz6Uzz8BxH98SBEangQYItVWoWJ5yrfbojBHsDpsXCURWhLctQxU5Mvunh39mo2Ua4VsPkkRpXAbkUmGXefV\/FbaXCOPJW1GMI+v01yvsCJtrC8r1J6BHDAOIADvSOJ1GNnScic+uujCdjSm5S0Aei+KW5xzNZztUp66R8PEeraXQxeiOyUSEQgBI3yMCbyI2URNRRS4TiBnEOlxUUniMU0dkoMDeRUxwapWH8b6X42WnOcNDlf2e+jpHXLyxUMQ5rCcE8CNe6nFz63i74ELBQr7jHIYX8Z3k7PoxsWcbMen6xJuVwYBEPGBuOUP8iK7CXA7Ui4sDxM4CH1wFhWfrkw2XeDaGWqO6yFHPrxhkoBeAHz+lw+EbfNeKqYcNl+Uj5PW77amhtpC4FTBzLl1vCX8nC6EtcWCVs8fi6qZc35FKbQPCAe68DNaTYCkSt1qm9pdii\/IVoGtbYHKSuAHRbRvdQsQMqvfkdPoKH+P755S13Ta6pGIM+4R9OaemyINIbbf4NmyHrFDieo3GA3zxo4JT8UR6A+e\/QKOH70\/T3EYD9nSkrAAlFqWcZolR1+IZ9oBNbqfbkfhK3FMviDGZQRanweLaDvYdK6i8EX1pjumkNlO02KAarr+PP6vVoOH+PdfDGBCUtblhxock6O2n9Y9Dl4PwDZcXSZ\/QoNYi+BZH+c1c8mFVjmDFVv6sc325Zn1DICI+raqm4FdEG9MM\/5E0uYeNqDlu6rd810neXWU6BbqOSlh6zTF0k8wwnS+LhPUXLLXzro9ApHQnQ2kgrmUDN88KE9at\/KEEe\/0B9IdpBa21XOST2w7yyo+B5iP6SXKnYLTg00Aj9l0YNdIunwTQa1r0tnbVMRuy4JSXmM+MvwgZZSUt9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