Retail
September 30, 2021
Customers simply will not follow through with purchases if they are overwhelmed by a brand’s site, according to Qubit. Image credit: Unsplash
By Nora Howe
Online shopping has notably accelerated since the beginning of 2020, but brands and retailers should ensure the customer journey remains simple and convenient to convert prospective shoppers into loyal customers.
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","iv":"ddc9fb581449a03c5c55c04e9a881c95","s":"d3eb9b56b6a1b026"}
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