Retail
September 30, 2021
Customers simply will not follow through with purchases if they are overwhelmed by a brand’s site, according to Qubit. Image credit: Unsplash
By Nora Howe
Online shopping has notably accelerated since the beginning of 2020, but brands and retailers should ensure the customer journey remains simple and convenient to convert prospective shoppers into loyal customers.
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","iv":"30b9545dbc1e97e460b406f43a04af64","s":"649f0e1d3c1c8a06"}
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