Retail
September 30, 2021
Customers simply will not follow through with purchases if they are overwhelmed by a brand’s site, according to Qubit. Image credit: Unsplash
By Nora Howe
Online shopping has notably accelerated since the beginning of 2020, but brands and retailers should ensure the customer journey remains simple and convenient to convert prospective shoppers into loyal customers.
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","iv":"99bbaae21e22fa3a1c8c1232f2c199fb","s":"93e2cf8d345a9889"}
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