Retail
September 30, 2021
Customers simply will not follow through with purchases if they are overwhelmed by a brand’s site, according to Qubit. Image credit: Unsplash
By Nora Howe
Online shopping has notably accelerated since the beginning of 2020, but brands and retailers should ensure the customer journey remains simple and convenient to convert prospective shoppers into loyal customers.
{"ct":"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","iv":"1c5268ea0de4310052e31e8a6d8e6b02","s":"925f4253ce8b53d8"}
Share your thoughts. Click here