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Polyvore creates customer-brand interaction with Fashion’s Night Out

April 11, 2011

Suit up

 

By Rachel Lamb

Luxury design houses are using fashion community and online retailer Polyvore as a vehicle to sell their products during Fashion’s Night Out in September.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Louis Vuitton opens applications for biennial Watch Prize
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. Leading with pedigree, Range Rover promotes plug-in SUV
  5. EssilorLuxottica establishes Inclusion Committee
  6. Why luxury ads must touch the heart to open the wallet
  7. Dior reinvigorates Miss Dior with latest floral romance
  8. Women now represent 13pc of global billionaire class: Altrata
  9. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  10. Ambassador-led storytelling carries holiday campaign from Boucheron
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