Preppy apparel retailer Polo Ralph Lauren Corp. has made mobile fashionable with the launch of an iPhone application that lets users experience the glamour of the Ralph Lauren Collection on the Apple device.
The application invites Apple iPhone users to view Collection styles that are currently in stores via video highlights from the Fall 2008 runway show. It also offers a look behind the scenes with its Backstage Pass photo gallery in addition to full run-of-show video and Lookbook feature.
{"ct":"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","iv":"4072098f994700b077ca843337d2cf93","s":"3166dc0404595ae2"}