Preppy apparel retailer Polo Ralph Lauren Corp. has made mobile fashionable with the launch of an iPhone application that lets users experience the glamour of the Ralph Lauren Collection on the Apple device.
The application invites Apple iPhone users to view Collection styles that are currently in stores via video highlights from the Fall 2008 runway show. It also offers a look behind the scenes with its Backstage Pass photo gallery in addition to full run-of-show video and Lookbook feature.
{"ct":"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","iv":"bf23422855726462bf638750587ee0b5","s":"52b83e2d47af7d5b"}