Luxury Daily
The authority in luxury news.
Nov. 20, 2024
  1. Rally Rd. showcases alternative investments in SoHo showroom
  2. Lexus logs 25 years of 'December to Remember'
  3. The future of successful luxury brand collaborations
  4. Rémy Martin celebrates quality time in diverse campaign
  5. Luxury brands losing ground with younger audiences: Bain
  6. Kering slots new CEOs in at Saint Laurent, Balenciaga
  7. Pomellato reveals exclusive residency at Bergdorf Goodman
  8. Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
  9. Chanel features newcomer Whitney Peak for Coco Mademoiselle
  10. Montblanc, Cartier top Contentsquare's Fast 100 brands
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Pinterest narrows marketing funnel to allow for smooth consumer journey

November 7, 2014

Versace's V-Race watch on Pinterest Versace's V-Race watch on Pinterest

 

By Jen King

NEW YORK – By aggregating the passions and interests of consumers through visual media, Pinterest allows brand partners to visually craft a story that aligns with its values and identity, explained a senior executive from the social platform at ad:tech New York Nov. 6.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Rally Rd. showcases alternative investments in SoHo showroom
  2. Lexus logs 25 years of 'December to Remember'
  3. The future of successful luxury brand collaborations
  4. Rémy Martin celebrates quality time in diverse campaign
  5. Luxury brands losing ground with younger audiences: Bain
  6. Kering slots new CEOs in at Saint Laurent, Balenciaga
  7. Pomellato reveals exclusive residency at Bergdorf Goodman
  8. Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
  9. Chanel features newcomer Whitney Peak for Coco Mademoiselle
  10. Montblanc, Cartier top Contentsquare's Fast 100 brands
VIDEOS
More Videos

MORE IN Mobile
Patek Philippe expands watch discovery through digital format
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Burberry expands shopping experience with AR tool
Nordstrom launches sports concept
As app spending grows, brands must understand platform preferences



RECENT ARTICLES
Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
Dolce & Gabbana, Skims release limited-edition collection
Pomellato reveals exclusive residency at Bergdorf Goodman

‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
Lexus logs 25 years of ‘December to Remember’
Dior welcomes first beauty boutique in North America