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Dec. 22, 2024
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Apparel and accessories

Physical, digital hybrid events may be new normal for future fashion weeks

October 19, 2020

Christian Siriano backyard garden show at NYFW. Image credit: Christian Siriano

 

By Nora Howe

In the wake of fall fashion week season, brands that chose the hybrid approach, fusing physical with digital, performed better than those that produced a strictly physical or digital event, according to a new study by Launchmetrics.

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  1. BMW sets record with funds raised for education at playoff event
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  5. BMW models top luxury auto shopper poll, Tesla slides
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