Apparel and accessories
October 19, 2020
Christian Siriano backyard garden show at NYFW. Image credit: Christian Siriano
By Nora Howe
In the wake of fall fashion week season, brands that chose the hybrid approach, fusing physical with digital, performed better than those that produced a strictly physical or digital event, according to a new study by Launchmetrics.
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","iv":"352ed7432ee245f17b4dbae71b79f3ed","s":"3e653711a247e6c3"}
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