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Apparel and accessories

Physical, digital hybrid events may be new normal for future fashion weeks

October 19, 2020

Christian Siriano backyard garden show at NYFW. Image credit: Christian Siriano

 

By Nora Howe

In the wake of fall fashion week season, brands that chose the hybrid approach, fusing physical with digital, performed better than those that produced a strictly physical or digital event, according to a new study by Launchmetrics.

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  1. Burberry honors roots, presents spring collection at Highgrove Gardens
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  3. With ‘Worn for Generations,’ Belstaff embraces close bonds
  4. Diageo to serve as spirits sponsor of FIFA World Cup 2026
  5. Kate Middleton presents Queen Elizabeth II Award for British Design
  6. Positive Luxury launches supplier recognition program
  7. JLR reports flattened annual revenues, high profits
  8. Wheels Up announces partnership with United Autosports
  9. United Airlines reveals new international business class suites
  10. Air France reinvents beachfront pop-up at Cannes Film Festival
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