Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
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","iv":"7dd81e08e4d47af6637fb8ffda836dc9","s":"b2def1f7cb92593a"}
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