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Dec. 24, 2024
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Advertising

Personification of beauty paints shared brand, consumer narrative

March 5, 2015

Tom Ford's Lips & Boys collection Tom Ford's Lips & Boys collection

 

By Jen King

Following the example of named handbag collections, beauty marketers have begun to look inward when naming cosmetics to script narratives that are reflective of their brands and can be applied to a consumer’s own life.

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  1. Audi propels Santa into the future with electric sleigh
  2. IWC social snow globe stirs up winter memories
  3. Bleu de Chanel dives deep with new campaign
  4. Diageo unlocks Fusion Partnership Lab applications
  5. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Dior goes for gold with flashy J'adore campaign
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
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