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Personalizing ads on a local level delivers results

November 6, 2014

Saks mobile banner ad on the Weather Channel's app Saks mobile banner ad on the Weather Channel's app

 

NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.

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