Internet
November 6, 2014
Saks mobile banner ad on the Weather Channel's app
By Sarah Jones
NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.
{"ct":"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","iv":"d6c77f730a56c3707da7b02e7d535291","s":"a0de7248e007c36f"}
Share your thoughts. Click here