Internet
November 6, 2014
Saks mobile banner ad on the Weather Channel's app
By Sarah Jones
NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.
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","iv":"3669d7484373fa088f87d32a42459788","s":"2970bc408da9f6c0"}
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