Internet
November 6, 2014
Saks mobile banner ad on the Weather Channel's app
By Sarah Jones
NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.
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","iv":"236527fda5372367efbe2281ee5a7b22","s":"9e832965e1c3a3be"}
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