Although mobile banner ad personalization is important for luxury marketers, too much could be seen as invasive by affluent consumers. Therefore, using specific calls-to-action in mobile banner ads that allow opt-in engagement can help brands personalize future efforts.
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","iv":"34b010728a378ac52e102481990b2065","s":"f5e6e8f7f1e821e2"}