Although mobile banner ad personalization is important for luxury marketers, too much could be seen as invasive by affluent consumers. Therefore, using specific calls-to-action in mobile banner ads that allow opt-in engagement can help brands personalize future efforts.
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","iv":"d8ea88316628e24155c11424a654b69c","s":"3ea9b21e0d5a05da"}