Although mobile banner ad personalization is important for luxury marketers, too much could be seen as invasive by affluent consumers. Therefore, using specific calls-to-action in mobile banner ads that allow opt-in engagement can help brands personalize future efforts.
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","iv":"4845882e8c246b0df57aa2fdc976c50a","s":"b6a6cb6bc1de62c9"}