Marketing
August 30, 2021
Investing in personalized, consistent content can increase a brand’s return. Image credit: Unsplash
By Nora Howe
As expectations for personalized, entertaining and consistent brand content increases and production expands, it is crucial that brands thoroughly evaluate their content strategies.
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","iv":"b53c7ce94daed508fe0e875f05f6c001","s":"6376b4c94b87a21b"}
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