Marketing
August 30, 2021
Investing in personalized, consistent content can increase a brand’s return. Image credit: Unsplash
By Nora Howe
As expectations for personalized, entertaining and consistent brand content increases and production expands, it is crucial that brands thoroughly evaluate their content strategies.
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","iv":"7e63e558b2e08a3c934dd720798f46b6","s":"6d04374a06900a7e"}
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