Marketing
August 30, 2021
Investing in personalized, consistent content can increase a brand’s return. Image credit: Unsplash
By Nora Howe
As expectations for personalized, entertaining and consistent brand content increases and production expands, it is crucial that brands thoroughly evaluate their content strategies.
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","iv":"35ac21f5993e55443f2d53c3bd286b95","s":"36eecbcb7db5b5de"}
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