Marketing
May 19, 2017
Image source Yoox
By Brielle Jaekel
While marketing spend on digital advertising is quickly overtaking television spend, a new report from Boston Consulting Group and Facebook is showing that those that tap data are more successful.
{"ct":"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","iv":"5f0522da29fd9ac55e7460c438c0624d","s":"d4c7c7cbb0ef2989"}
Share your thoughts. Click here