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Marketing

“Personalization” voted marketing word of the year by largest US advertisers

December 4, 2019

Consumer activity and behavior is being closely observed and acted on. Image credit: Association of National Advertisers Consumer activity and behavior is being closely observed and acted on. Image credit: Association of National Advertisers

 

By Staff reports

“Personalization” has been voted the word of the year by members of the Association of National Advertisers, an indication of the leading thought behind most marketing activity in 2019.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Michael Kors walks with influencers in new campaign tier
  9. BCG: Four trends driving the new age of luxury
  10. Rolex partners with Melbourne’s National Gallery of Victoria
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