Retail
June 7, 2018
Gen Z values in-store shopping. Image credit: Michael Kors
By Sarah Jones
Despite being digitally driven, Generation Z consumers value bricks-and-mortar shopping and tactile retail experiences.
{"ct":"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","iv":"eec3327197dee48f651e1441c5d9b4c8","s":"cc4d08e5df5d8ecf"}
Share your thoughts. Click here