Retail
June 7, 2018
Gen Z values in-store shopping. Image credit: Michael Kors
By Sarah Jones
Despite being digitally driven, Generation Z consumers value bricks-and-mortar shopping and tactile retail experiences.
{"ct":"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","iv":"92795434a6fa71f3d89311a73db65791","s":"15420e1883080ac8"}
Share your thoughts. Click here