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Marketing

Personalization should straddle line of creepy versus helpful

October 17, 2017

Collective Hotels & Retreats looks to personalization without being overly intrusive. Image credit: Collective Hotels & Retreats

 

By Brielle Jaekel

NEW YORK – A panel of executives in luxury fields revealed how to carefully balance the line between helpful and creepy when it comes to personalization in marketing through the use of data.

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  1. Luxury consumers trending toward goodness in purchases, values
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  5. Prada Group bucks slowdown with 18pc revenue boost
  6. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
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