Marketing
October 17, 2017
Collective Hotels & Retreats looks to personalization without being overly intrusive. Image credit: Collective Hotels & Retreats
By Brielle Jaekel
NEW YORK – A panel of executives in luxury fields revealed how to carefully balance the line between helpful and creepy when it comes to personalization in marketing through the use of data.
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","iv":"30da1cd3618b3781e09d3141638bc9c6","s":"2086071672811cb7"}
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