Marketing
January 3, 2019
The newly rich are key targets for status symbols. Image credit: Michael Kors
By Sarah Jones
Wealthy individuals represent a powerful, global economic force, but they can be a difficult audience for brands to target due to their busy lifestyles and elevated expectations.
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HMjYjgtiucV8zXlfwre9eXtZuinjnGAPBe74A9+jEKDd0fC8IFIb3RO\/gCf\/54slGo26MUcnjJktfAKWXZgpKhFFD7gTIVM4U1MvVXvkj29wnKws6I5Nr00wzMNPkXi1+bTo5QzGSTyHrfuRF8G49RgRgCVXzUXt7DFwprkQEdlvEvCvixxl2IDv8S0chV\/3d9+otbskygytTzmVS19YP3QQ1glKyCaZJS32EElWMBAik+WdO0TE9JNMAUWWP8LP1Ffjn2lXNJCUOdlUiRbU5cTtcMkNBrFnTxR7iw7IGa\/PZnCmAc208KcWtL\/9MZlyd0Cxcs4Y95J8igwphHs1j7otbK2TrzGCGpvVnd3LtiqJStPdL9vx\/83hbq8C5uaGrh10h2WEPzNdGB3S0b3s6u8rePeMhfRhoF1EwkstCO8xaufsozX2ONoaD9q\/VbOvKuY0bxNM\/UjzvZ20iFPlZDXjBxZjWFNwvhPljOd7nxDiPa9+n7PJUyzgWlf0uFdmFiTYl\/6S0mY\/22B1OtU6brghxWgSl1wtHA2bAMXOFVI24iLcJ83V1842Q7wmGpxCd3gYdMt7PNgmEOZAAEQX6PLQL1jIxv9vnCT8aINWdK6KHRKonO+4cLqYxCRwfdIsoTv1qBZjfIKx8gE+bMOhcmhndJ96vUT5bJK6W6wIIBS+3Zo508L8Y3VthXnLKholZi8eE0MFPbj+VCbVio70r99D9IZK5dGXigSLyO2pWkIJsuwPl9ria\/n9JMzT7p7LP94k8nTnH1TwXKJOuLGgdFqUzi9TCzOfoJWHuPGMKQT3WV4Nt4jAt6pWRL8sJhehMW239oAO2we0qzLXjRZo9nkC9jzNT\/ThLHrGymavTRmxh5EsqSMrEIVbfskdqpRLeB2AQXWYQHEvWjPQCGJz9AGN6g++YLDJ0gXk7+JTOjO7676fzLtvvi52CUAJyfOSSaPKEPLx2PT5a0cZlR8zsxhujbdeHsjdVkGGlzZwKbRk1WMsWHp4bwLhrwbPEVm5c+Eo2QUYoIkgvpRgvZgRR704x092zOjoKDp6U0ixoIRuzhx2RYyCvkixsrum+o2qQ81eW9rGB1Fsq08JQw6LbRhiEt+EqGFnDxMvsqCFTbp1ijytoBjtfR44MsKhb4\/ivTKZE+vO4ajJRjldtpHNfvJFqamwwXOHhKswR7dIk+Nd0bImEeZXBOqoGk\/+u0ptJ3lC+4aKq5W6MnZD6BzjyuF2huxy8ZCDSFg8U7NgpBLCKtvCudmgspwV31LxygfUJaAXMAkfd7V23e\/73UEZDP8e18h7TMQAVASn5ZCF+bkpoe4VIUWZMdg4zkXa01XQ3b\/Fe1oXw8tVOwyASN02D5yy5zhFd9YOr42lRRHe6ACOsNpk95Vhy+O74pEZhrFBr3jRE5Y4rBOZshvy\/pOkiiv0x5wHrw8jkJUcpQRwo1hnnKsnf0+GIncKMxxLo+dGCE3TUbXWs0kte2sOM9eDFr\/+9ThdrrpUn93eWeBX5uRlD2em9COMeI2bdmv6iHdt\/KcrqNK5wnl8QsledRg7KRtC0jGywsqS0dHHE4pIj3LH0ZzGxHb\/zndYSO6cd4l3r++dOJ7L2E4rCn122xXUw0HnEF1ZtS7+rRHQEBfL9m7tOXUv4HwjAJ5Q\/Iw5wWLovRz1oX6DvFqf7+a3azPV+XH589MziLeyuG\/f0MAgeQZny\/1\/K+SvAR7t5X9iUXkGrc+SELo1fFIL+oflvXJ0hUrYBNNyorbtsRnE6oqiH11SjCqbt2oUFPGtVkwG+HqEp74zHkT4ceR9sSrploLEd7FidyMPFSJCHHQhmHmiBaR4ppuguAXzICRCkPiJEVjKeZsM0MrVno2Q6wiayuVQztiosG2ZUslFaaU8fEbFowOmQaW37kA\/9PZVRQGEVK8MgFezUp0xGIOsRTsEIUbP7fY+yZ3riLhLMrXFmnrNRSosS+Z20I877fq28J6FivLrH+nWJSLPEHE9jO0aVFLgKpqb4G2HJ9NLPjTjTRPlt830hYki51vfrrWdvZaU+DkNjvMpJbvry9f680epaicKcObR49i5YjOPuy9w2SxeIL6p+l2Csi08Vn8wJkLzwMCTnEjj\/6VnP5fm8bERv2EnHbbC+vKl4H17caTRD72483AxYDQayMePGNsIkB+1jqMMXagARq\/ym2PJRJE3oOJp+netvpURFm3Z6FDbXtyhpj+ZngQqmYW2OTpQnvW0kMN22Z+PtZoxBYuiWbxyH4rdulTO6rVe3eFncUx+cXsKD1ofnMzOikyKi4HCM9uHAjlzgZMoHpbZTNL4Mkl8u3PGQgw7KCTex8ajugO2ErmPDL1awtiEtj3ZpUxFFbVPdqUxdlxlxoTDtkjSj0M3sKGrwgRJLRlGkLDqHrBKMkMhse8TEGz1hva7cas57aVKtEbTiZx6MhZs9e3goZoygQWgvTIYk1R\/kRBeJYuk27p0sq\/ZNwpA6f2JiEd10BfXYlyYT\/P5LlWBHJvDPf1q2KH4WPm22VsnnPzmi0NDlP1ULR6Rtlfi7wg\/t6EqBcrGGuXJORCy93ixlVehHyDGWSiMkjW4pRMSGZQK4BF8UNmgSEx3c90FDGOxhosFms\/AzyGmqhKx3UCOwhVcurviJze7s6uctQaMyh06OzucjYyjejy6jNYbK7nh7AxJZ9CI8toGbE3nyXs2Brrs6NqV4jJ\/pOMmNWkNM3rLGPkq5ge91X8iUVpKhELQzt0eAcKycjc7pbH3hPBO1Jp++yFrV1RbJFeqM+Fg8pt3pHoriTFaaEeIUaRyeJwnMbyk33sEMgpldCxLoRW15trWFxBoj7WFNIBQcAJebvbHbxVIPZwMSWygKRefvmYVp7ARZbce7YY31\/F4+bZ9RAQX0TT1QlSqsv4ZnrXyg1rjh7zefeXCI8FY+ovwgAcV\/LfMWZ5Sflc8PvGMY8gASrZ2M40\/QVYj+ym54dHMadMZE5RTNeYlYyXnf0kRpICdUWzUV0E03kGGuY595hV8UAOOW\/6hGeI5lBjQ9+aBJUL8cgLeM8sitKTu2Y0aGyQPU1DLir\/HCxSawnr\/Pwx3KNxwo\/3RgpdS7l5qNZNQvN3ew1QtZi+aS5RNdrY1r5kpo9yyyZGbUywNwgfOwCJhqVpPav05YacQk5GuYq8VLUtW\/f5o22re\/CCwPXf7fuT48rHFswmVMNEu1GPQkgq5Fy4y4m\/vGig2pCGbLUdyXwBJWiUIM9fw0zvNkhmajbzgUPntveukmvGD3YIV3Z214UXoPcXLS1jL0Yqn\/IsWrCe\/JpBRNFBW7K5jLXUTnWXzBXxdmOghLWmzsnc4EC42qrmDnUFz0dMnhjyZg9hM9P6P4WQ7WQF8GvZlPo+QkuSFqyCQhC+BN4clqeeHPt4i6A","iv":"a54346660ed5b80515e11be4e55d6458","s":"1da35c986d124cd0"}
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