Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Personalization, omnichannel key to reaching discerning HNWIs

January 3, 2019

The newly rich are key targets for status symbols. Image credit: Michael Kors

 

Wealthy individuals represent a powerful, global economic force, but they can be a difficult audience for brands to target due to their busy lifestyles and elevated expectations.

To read the entire article, please subscribe or