Marketing
January 3, 2019
The newly rich are key targets for status symbols. Image credit: Michael Kors
By Sarah Jones
Wealthy individuals represent a powerful, global economic force, but they can be a difficult audience for brands to target due to their busy lifestyles and elevated expectations.
{"ct":"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","iv":"4362398f65cb509caf545d386ee897c5","s":"ce84991890144aa8"}
Share your thoughts. Click here