Marketing
January 3, 2019
The newly rich are key targets for status symbols. Image credit: Michael Kors
By Sarah Jones
Wealthy individuals represent a powerful, global economic force, but they can be a difficult audience for brands to target due to their busy lifestyles and elevated expectations.
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","iv":"f6278341fb83b7bc1c5beace8e66e86a","s":"f435361f96187e6d"}
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