Marketing
January 3, 2019
The newly rich are key targets for status symbols. Image credit: Michael Kors
By Sarah Jones
Wealthy individuals represent a powerful, global economic force, but they can be a difficult audience for brands to target due to their busy lifestyles and elevated expectations.
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","iv":"82cda172d9120294a435278c7c6b373a","s":"fcaade16eba75dae"}
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