Marketing
January 3, 2019
The newly rich are key targets for status symbols. Image credit: Michael Kors
By Sarah Jones
Wealthy individuals represent a powerful, global economic force, but they can be a difficult audience for brands to target due to their busy lifestyles and elevated expectations.
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","iv":"953fd72c987c5bd48886a8b679667bcb","s":"b4a25d37eee2b6b3"}
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