Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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","iv":"c6a785049cf55eb5081dc45fc04cdf27","s":"dcecf910e2681db9"}
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