Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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","iv":"192e560acb6f394d0c41eabf0e0e0259","s":"1db08193fa483e98"}
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