Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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","iv":"75c00746a2e2734bcf67981832a8c6e7","s":"2b0babc5e26709bf"}
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