Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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","iv":"f545a6b14b60196e41d3f1cdf73b257e","s":"f0cd5511ebeed753"}
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