Research
August 12, 2020
Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation
By Dianna Dilworth
As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.
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","iv":"e4871d9946c556a23dd28563faaf5341","s":"e95eaabfdb49e828"}
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