Research
August 12, 2020
Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation
By Dianna Dilworth
As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.
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","iv":"75093869f95903db9e5a0803426a0d8a","s":"e044465277ecfa19"}
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