Research
August 12, 2020
Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation
By Dianna Dilworth
As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.
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5LsG1anEc7E8ljKQJEhU7wKkL6ZsimExzp9NJkuY3Ed07CL3pINiHHYkxoy2ZFIVdwQrKkTrhHtSdbg7DRbE8fz3b5Vts7xjBvEGFMLkbHm9sr3\/5WcKhVmC+Q7plbg6npQW0RPRsRTWhkK3Atur5XJJYRPNIMUcN\/cPznbrgctUnNLrE3EQ1yeXaZw0KB9wQRh+9FuojXS\/tMsvRGTd5Oartyg0Bknagh05Bt6qbdVMe9cnTBaankP06FHAc+YJzbl3m7O+sQWJUgyJRQ9DX98cSTi4kfCe3+Ok+BCzU9ahuX6LJUzst\/4zSN72+4CwuJcK4hvmuZQplvLro0tYYHmo6o3lusw06\/ANMpF3DH3lLofrNzfiTl6Fm8fQ4iu6Nu8bf6GVdUlwTWbmi0eXJXpWk9N0Sb2MfaPCNBJsOrShkunZ8zUGqlx1N96c0CvW\/V1pzp\/VzDJxxLv+T1pcjTJqbP\/BMCpjeXGduPCJ470Cco0HsJxssL0kTfR05WtFFvtB+ZuYK+VTeonpjImDyBgbnrwbtyVsi43wu3Xha2IVmj64SS4hOoReVudXpJw8PY2U7QeJHAjrWDUfu55MtgV+S82pT9udl40uUstNYVYJ193sl0jRVBmfmGK+prP4VpCmBt5JWuczCaDc57JwDqdhevsKA5JH8ud2Ujogu2WUodJLD7y11IQ9bkHmu2PgvX62p52UyUzOkRv4SbFxdA7UPbOMDBH85q\/8YXGOdSw1xgR0+pY2oJWucywzGXOsoZeBN56PwUrwiP31u2pULTJgqS395MUL+4xbD6OwsBeD\/P5meCjx3IESfn+hAEzkcPirjTGZjXN6FbJsqp0J4KAaMDgVKDK9AguMnDSPsLu2aWc8OQmjv5SzSHdwX40XLxM8BwtHED47q8sso1wrK2toKWt5XcxrD6\/4z3lzJ3i1dHV8SQPeRqQXTcGtr3eqixPyXse6hl5lSODJzJLAM9N9RYpzYgV0W0kSM9IBicZo+ZorCw4HxVeTIuRhPwG60oRtryQjAUKmmkNufNuNcdYzC0P55hQu9\/7E8rzNMHxIShxkiMamIhueABRCVJWaCkyqSvwEkRb7cJ\/fVmhdnByWePLnTiu6vQr5qA52YawBn6uwmDb5yCHdMHXH6e1YKcoD53Qhd2dloIKN\/FsKa9Np+dKGMQVMjeIPLCNOXbMpj1O\/79QWkKMSSt\/N\/4xQTjHAOkuzEsaZ15pAW6y6HqnqwhVrCX84urLO3tKA01GqTHwkrWNURCKIHwOjElGiRin+sWfwX+8yaaJANUQwl77D9332bhb2I0jgf4jSLjPIWFTezMV57EdeG2\/143icMQWZqOr4MObC\/pFqIbsLTMr\/cHK8khzb5i\/wDwTqYdcPGxllq99+Vub13WTWQMZ+9Jf1HdDBeAjWqJ+d36a6OR04iplexcDKJO8nt+OZh3LwNFPwebmBNHeOa4RLR1eAQCRmUCKEyKWLSLKiNKyhn\/g+JZW3RqBAjwoJafFf+vPb+9dL3avb88IAC6iukF4SqomCL6IuxFL5qA1BMSx8neokb2e6LxG+2irM9LIQMclA1+DjxEeSMt8H3yOudNPM5WMQXO1m8XSbgLjg7xKc84g0bpNWEPnF\/\/0dhEQHwob54zKstE0\/4sIHmDVsk3CtxPCMn7mf6lqUVLnpUkbVvhcNVdcqWaUqWldEk2WakMvu23ynI4q8rhrqpnHFd68u\/THcSsUJHZx+9ZoogACFJCM73nNSEKfeAqWmWqMl9P5MxrFs5P\/mfG2yJ6f8ucfKqN\/HiJB4boGUYxmhcrdAdEfuDJExm2YlRRmgZ8lxhQElXzBGxBB+ety9K8Flbb8CDTZ2xXUGYY26HMidbPFzU83L9Dbs+jkuqFU3LerkD9+dcPrehufNvZIqGAQPv605aTl1uEGwpLchS5U0spg9xB\/F99RbVvl5gZ37eY2xc0X9UVxbRFFA8jbsM2utXwFyCUqSec2hT9e2\/ixyVnbV\/X8z9++R1ep6Bmwl8ArZJREC9fJiNfRybOgDEEYmEZV1SuU9P+BehuWBitSg\/PhnJeE8Zrg87c\/X8n2vIGVXZVUaCAJEK5GOc2EcC0+uQxAfVj8waZKi7j8T142h2j\/olUby3ZDTVn5on\/kirE7otuIFhl01ZmRdojLDlwq8tf\/9l+Nn1ki15TqLig073cUTuJ\/vKl8qENpK5WGDNvkNjcSPdJNkd9idmyCDwGt1GRorY4eS0d0GoUOho38i+bJccPc8oGpEoo9RQCTYyWQPmH37xQuQCDqA+9NhNiZFJND6gPGuv1jSQbL2psQh3yYpEJpjFJD+IcNEaJC3YzUTGu0FptqVePc3L3mC7iTPeX5RnDPncXEI2omeGcupmpG\/3g\/U0Bv5S3c+mP2btQ85kxA9Ynp8lX0YqkJ2ldsiGJgChqc74aNBsypFhBgYABiy7e3VSK4TR2IZwsgmv+zrrEyzrWk14bbvP8OO2WrU1TIt8xNX+rcE85GZV5pUc7nnmU4pT84j+DhCbQYZKHEBH\/YfOgJmh0aG7Awg+EQfVEeNSE5GgGiAKal3CbPp\/9jnSYHyy53XCnIil+kwStGppAdI7\/l\/wLHfJBL7DXWjKn2Dq+s90iyZxzLFW\/zlHCECGMkEc4pqiY3cK6KGZVaD1eOZFcQ55ukXOoE22+7dzulDEtzaF2\/qMjrC7tuFnpebRSVLY6JBRRGXHCXT8AkG35b+kYfzMt+VEsIczzRKJb1+gioEG2HI4\/Iv3D3LQgTV5FXdali4tPIIEKmNcHEDMQhFiU+aooxPNCCKINPn0SH2yXzfYAjTpU4IGGSHzIBAE9cmbhIy1TLiQgI609zCaf0z4YE9dBVv6Bt6hhyIkabouNfMvpL5N57TwBiJvHWZIFFMDi6qZQOUrVE03CIGDR4iEVchAA6K8OqZ3cjREQ\/L49O+1dagM+rWwpQErKC3r3Slo8YJnOmV3O2u4u3oaZHntXDyywTjQ7aOkKJi3bNZ1o60z7QvTmHdVXtR9zbQW7sAOGCjo0rBI5Ix5A\/S2pCPI+cAoIRzs2pWvnezVjqjKlnTcBQq+lPLG424TZ7OMtdD9p4FdMTzhu1\/gzozjRKOC3FAHK\/bFGx6R3D+5T7Q5+75rxHV4BqG6JpIAeLZ0J47LRol2jMFicOM7kOU1RZJYWW0qC2hLGE8YvVKF+uaRoJjoOtqZNlm\/aCqcXHCSwHswZ84V3hsgRfbc\/7LRS6CxAunp9zQYM254hIIwY\/pljW9k3jXgodH0YtzfPzx6OyiXCO0fLHJingiJ3RG7s\/OHyjmRVHfdeCMZ5HN2N97MQYHErXT+qpQWfrYC94Sq53f+AIvPSR84I1zQEe0SaHeRaxobbSlSk8FNo8IPyjSkpZBhpaOHsVxHkxwO2m6GEBlzFkBnweRN6wrm2c76PVZnQ+Bg2SNNiR0\/KCBOTaJqc9bzQ3ZUNOp7215f4a4PWWAVNqJxxVpsCW7AJ0otpCEzFbIP5mMRBSEK39OOGCSBIltqMhOo6gvlOotizVWX73cO5LC3WfK5vgOA7lJQqFd1++NCBH9Si4qIpAooKsvVcNwFoFYtyHPDpDkKWJivKW9FFinsbC8soap24uW5Sa+5\/g1eSrQC2ToKVIDuX+TGMI58+gBq1BUCzH6bSzFUG0D88ftoq8Sb2m5N6Q6WLkxOpa3n\/SqzhjZvkVUHTzDa\/RS2h9FJ+\/QCKOm8IcQKwO8OdeZglvE4B1O7B7TRZystqvdn1lpLv9c8DVHFRzpjPs3A6fVNDCUoIXz9AAwpgxop2NYw7n3cjb5z7Br\/1wChaW1Yhh1kg6a0WHqzvVU+Xfe00sAkjTEeeiQ8xej9wlG6MNs6+\/\/Yjsn2iFxcYqz1nRgtaSxpKlmOan0VJU561h33lF1Be\/nzPMyFwnXJXtDF7BkU0XdDMhDw2nblXo0Fkj+JyXcAKkhqzx2zY5KvS6MSVPeluBxZmDQnwD5I+qygu47Z8jmGqqibGddxN2EfrmN7FiQl5rUIPUsgvq4awsTobEaBt5gfs32B5w4RjLuqcuLCokmef8Tx6x\/j+W3jshnChMc0tcWXVAZDZ7+tHUZ1kblhkKu4o+szOkbsFN0jtB4ToSAVCfsmERckC7DmzsOIiqsHDmMzVxw35aERX5hDti3proOraa","iv":"b124abd9b5eeb6bf3f9fe6c9b3e9abef","s":"a171daa3e05c515d"}
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