Retail
May 6, 2019
Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome
By Sarah Ramirez
Loyalty program members are more drawn to program experience rather than end rewards, reflecting the overall shift of consumers favoring unique services instead of material objects.
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","iv":"c75b833f1de4cae1987bffc9084ac047","s":"cb4d212f8e662f31"}
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