Retail
May 6, 2019
Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome
By Sarah Ramirez
Loyalty program members are more drawn to program experience rather than end rewards, reflecting the overall shift of consumers favoring unique services instead of material objects.
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","iv":"3ffc9992563a93858edc55112fdc4e44","s":"1070427e7ca75d95"}
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