Retail
May 6, 2019
Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome
By Sarah Ramirez
Loyalty program members are more drawn to program experience rather than end rewards, reflecting the overall shift of consumers favoring unique services instead of material objects.
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","iv":"e5f2625da4595e296fee808d15b300eb","s":"83b0ecb6f8967037"}
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