Marketing
October 18, 2019
Louis Vuitton is the top ranked luxury label in Interbrand's report. Image credit: Louis Vuitton
By Sarah Jones
Heritage houses’ efforts to court a younger clientele through streetwear styles and digital innovation have helped them adapt and gain brand value.
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","iv":"8d5e69f38369cdb289d7dacd4e72b96e","s":"351942846cc3bd92"}
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