Marketing
October 18, 2019
Louis Vuitton is the top ranked luxury label in Interbrand's report. Image credit: Louis Vuitton
By Sarah Jones
Heritage houses’ efforts to court a younger clientele through streetwear styles and digital innovation have helped them adapt and gain brand value.
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","iv":"7ef72fe272fcfa471e33856fcaab4453","s":"248051cc8a4f5575"}
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