Marketing
October 18, 2019
Louis Vuitton is the top ranked luxury label in Interbrand's report. Image credit: Louis Vuitton
By Sarah Jones
Heritage houses’ efforts to court a younger clientele through streetwear styles and digital innovation have helped them adapt and gain brand value.
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","iv":"23347a01618888ef93b2548cc94a6d5a","s":"e0b06d043a1cd88a"}
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