Marketing
October 18, 2019
Louis Vuitton is the top ranked luxury label in Interbrand's report. Image credit: Louis Vuitton
By Sarah Jones
Heritage houses’ efforts to court a younger clientele through streetwear styles and digital innovation have helped them adapt and gain brand value.
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","iv":"d05bb336fd70b484b5b0745de3872e10","s":"2f297eaad782a862"}
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