Marketing
June 22, 2022
Consumers want personal, unique experiences. Image credit: Maison Atia
By Nora Howe
NEW YORK — Major fashion conglomerates such as LVMH and Kering certainly attract the most attention from the luxury market, but there are ample opportunities for boutique brands and entrepreneurs to succeed.
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2lyM1ygCGvPoUQ2KUcEed9F1rmyTtl9FDif26+rDNVaU3PjjuHWa2YsCDHB9M51T3cShi8\/gpkhaUcBvylnQkKdRZ5oyyC0AoS7l9tqbzRkXQECSj12J6lio+ByfLFh2XNbKSy7qfphLry+QBTj5Rc5LxsoJ3if4X9Yo+qXCHLEyIahPaIFcluX2ylNFInSz8EjkyhBSU92vbeY2EHfPdrNMtmHhoBvVFx7wYUOceW67y7L2J5abbGGP9y7iPAWnX4QYHHFhZAQV8ynllEfvcS3xivyDMVWSTmqNBXGQgcBpW64qBFWOB9C1p660NW2NuodmTvlPTnR8whMt2kFTQWxtdlgRdmXDksMsBsqckEecadJTHh8xzvDFJ3VKf2p1v\/i79Y23iUr\/YqcJj2SckjnPnPqlYKiV4VCrhJkLj8j0L3iMkXr\/4n+7Pyp28cKSpXtKE4cF0a7Mb53rcb7Zgti3p3Y0Q+ZmLWDnRlhKQPbt510klOhxA+TznVtuClmTPcudYteZfEIDI7p6TUWR7U4LXLVKeEg3VxkrIXtMRePW3RWpCVgA+9OIcqixfcZsc98\/ItApTJ1ye9L0bFY93tIIXCZI\/KoJiVBqDhy2BmE5qek9\/EkwaFtYH9n9q1x35kTSMqY4T\/cVh5Vp2f9j09Dehh0KuWYKoAk8s\/0YO7mB4p0LrWrXKx3O3UE53v8\/zVa+MSN8ZcT1HS\/D0ykFEirp0Cc7MWpdqqNllNCGOOBHLtLYXBraVorQxZNTnk2IvUArtgo5cb4ag7I0rdBP\/5nA6+EHA2t6jk8fIHgjpWD174GqDWY9qM8tMPzspmkx\/04bsz1gUCf+klFwYQH+86ta+D5r4rkklIcKTexmqHah8Ty2DUhOAd8HmIecESnLDMruRSHTxHIe3dxgXYRIiHXPsXmZFMfp79mXFVfOBbtW3XieOlL67H8XsuEIOHpIej+o0tCrD6V8b0CgTnMVDyutXk0M+Rp2yJ4Cz1jFOZNl9erKzL+PmHNpwwBwN5a\/czpHW5pw1RpUZ7jX45vA3e3qtyNZ0SB+s+XomDedKH7GcTEq9FsXIWSIWzDP\/Ws1dD\/uYDUp4LiCPvtCtLRYoX2JLbnFybIH1+SYI4ezkwLO4CXbnI99efZkmj9tYo6WaOFchlQqGC8AzEQEggti12rK3PhhjLNQrTolgJfZUWLytqijuWTIxZzP8\/whPOWM1AkPn2j0OUmHF\/YBZWCdI8gutfhYvMmxWhJSGhtWIwXsvu0ZUzOBLTqex68uZGWBVWwuMpIknH65e6whS1sfBEJNcMWcvJlXL2mb+vrnZ2aY8YsheB6yBroWU4tCAZ2B9nZp4iRhv5oCtvzOmdHg2YgHQYxPGLXVLTDa1H+3OluS0TUVgo0wJDz61xiOGDJt7fsudCVfcif3TjeW2\/lpVte+pxSCTfrl\/4pwBjjCiGnpCV+v5wBSDLEgMNVMixPsTGnn5GtP7v30lh1r8chRR5dZRkD5hsogVzGNsnsmk5ZzMtTc2Xef7ObpbT+y0eee2LkI9TQwn1JotPjhCDGRpSbFGFrj06aTM\/MWY3Um2iwB21jQY1Ow2R23ts8ECV8C5+avcLNla075iaZIOBAAM16N7ifa+bpYh4oXD86Z4Ro12qcjS\/4DAEVvefvoXO9nRct+ZuxrjrUhLRCwIdSfmHW8UvDX43Yqdt+KGzO0jIm1G3080bbvynm62IeR2lhtR5q17AWxayVgeHTPatGx7SO3uHgfpt\/pCYpyC7R14+ybFtTGLC0llo6\/pwb1ziFOOOj44EoJjiHXEpztQNhfvELbC7aj3i3TOx0ohu5ovnG25y3SZg+aAqSZOGgpvvTzWufK2QrJqRBw8rikLwS1fn2tBdMPdVYgalHbBLpvVjuyB6dvoo3HJjhh8kv14Ft6cgu42jW27Ar\/8S1seO5jprw1QXBlhOLMPrB31QOPEKPBja6ECu5TBLnXzxzcvGrQHvNLL6TZmfv73yB2d+XzLDmfhDGtrGYXLgAd3uMYgObNuRUUJheP1elPkztqmavPY0bvAUvM7\/wxMqfX82ze6z6pU6m6lEjPu3vv5ssKRXEvacQv1KwtkVe1t5WaNprw9h4+9cvng0dgpchPqCR5LcDXyMpLWemKsyazY8yKeXFKZIwA\/uUEe9rWL4iya5lIgISjXEg7aiikMvpndBaDnS8j\/NT\/iBljTr1H2UHoYiS7Mlw4ytett1R1wiXHswfzU4G607bn9HQxHFxoGIeFPXJAwi0LnUMRCl8dbkIFgeo28OeVRMjCIkO\/DQxdXbm2vjQpQcVTbHCpl6lbiq1KYrh+TFblmYGWw8v3KNQf\/fDAgHwlVPlgnIxERh95+w7F+9fcjV84hGSNRMu3tX74MySlIFzMk8SqxiRQn8Bw6EZ3OfXzrTgyC6145qOH6+sSeyzLWq\/dIVUpHuMefSDSyvStIxzgT1pvts0PwLZ1I9b1Cw6sff+AbYDgchwPf\/mdMX57CYAYfXFpSNWAyRJcDvYeMcZnotvOoaz6IScecHW20YuS9iyrNO6xBA2HP3afXaOxvYvOAzC2okhWSE8GlzatUOthfuhttxQjfNe2vrsKmRSuzfFwxazrwz\/1NtEAcP9zpncHzEktUtRTzASl8Lsk0HcNM59vLt\/FoayMtX3O6Y1zVbNxdFBJgUjfDekd6BKjkQWL8+aG5PK65wIyM3NXLBGQ93M+d5VLpBH0PtkMDFmNcoW+WyQDSXSP+TFy\/Yz+JggQZKoFYKUmI9lpMjbF2+PwY2Bg5CPRqL4N8Nc\/Mni+Ha6ci8i3NWPoAf0bgxn4VpAYDxmhal2B0ryuHKWiI1J3lYkzaBgVVKOMQ6d1tiDeibvmPoVsYDIbQCqNgy7LVV8pN7P9YFCxbugDZv1viUJO2wwrooCwrmtt7dgbcpETbfmoinXy2mFIz7cHrtgWZOhfDcxIQh3NSHe48EsB9QOK5xwv+8L0RCu4aYkyy\/Mdcc9ti3\/ErDv267S3M13QP+FBg\/qOH24EXA\/qZCKYdIu0nH27sC6MlxKK4aYjZGEZ0N\/Nsk9g331YqP5VbIxMZas+167KIzcIqCOkuaqA6dhRx2eSYCbnhOuCsXyHVyPGZXhbW+MBm36MIzK4fzdaYH7xYUkCrzLveVFTTCLgbfptZgJ2ezbr0AP2oVT++D+INmY4HQrnaPNH8bdcZo2aetHOUjcSo1yJ+SsGy3ZWi90UqlOUN5Y1i6c\/DsYt9Ld9C5tCC+CnW623d\/2UAje1ax2WLvZLUDJlSer4VcAgXNMPnIuoyy0QPJCDh8i63GDdXMESPhctQJQhhGbrS4KBz4CCKDM17krPUl5Dbsko8As6rV8FsvibqBM+bVrijgLjNHLFqW6vd5o2IqM6VzdHWal9Edu\/zP1rBQd\/CZXpjD\/Q0ud3SJ7sdqOFI+slLNCrrHUegf+wNg6rzxkBIuxurwqWYFoVtB+GmQaKvYj1VQpdIo9J36bmuUDERJHsa8y15Ox1ukLQu2vBRyyGsYJtvOYokJlI6aVLLkEVGo6mFOV7tVWjEEemOsoJc8XL2MnNnpmxj3NWRk2sRwJ\/lHkiu1kJUEtC4T2VQ+EUwp4YPprT2BZdrU1BeVPowIJb7gFU94Of9udn2Bb4+A8Ke0P7Kz0h+zCxCWgY+xEzdClFNAwkLN5s9w5oTHi2DYOQcNMx0MuIfT+Z59m5UJDBN5geGmygLsuJ0e69O2stzBXpOJk7PBxTZtl6AXlzcDI\/IjaZnxaSKhGeBLmWRt4bBmir1g\/mKVY1YLV0cLpp9q29hdMfaZLkdjxSI5u3cA2vFL6QwWfIDKKs2yw4SvS5+TwKEj\/ynGNopLrmMv2k1yrJQ6KNqjiaeqAkDaObe5vqNyEsuFOpF8vXhYJTzQSvejowA4LVdajOow5wgpkE4JAQDKMNG14tl42PHFdvMG59PFxg8skTcB2S3lwAlOEOU1ogg19NTuur\/nXqNrH20SmHNTMjK\/h4EKGdFTTC0kXBxZodS1Yvz7uyvskszEaQBe\/VqjNvjJP3ZYk+lzXVQwExM2iHUZeFhCRcEaK8f4i4cBtxNKpzGBJ5vHjRYDwkbeRsSAuuBCXOmfyNeuZNlrhDoPjdrxCwnaYtQ+Fk1I7CjiXV17ZBd6kj0xuDdCSfXMayLO1dba8rjuDb\/ogJnpjA15aqZC9BBTTfb\/pEvJ0BbUSmPRDK9wrMWVBo3J+wW4C0URnzMiN8ODoS43t83E0fc6Bgp2AfLSHIrDfxTxY8xgB9uJtcalSQtfTfG5bAL+SOe7Y4MNbXHOmOqJU1PlHveOxcgy0kYODDP8rdFdvjVwm7N2rSxXv2K9hbrUTGmkcF5C26\/OiJDTTp9qgAMLsPsIxAUT1uDRaQiHpZJCq99PiGLm6l311WZaFFH7gcGM2JWZSJ8lxmbfcWEr5zEQsRljRjOVb1bDPoNNQV+iu13s70hCFdioWBN0ba+vCTo1U8x62vRBmv6V8MWNOUi7sIN9rSaFYe4uDvDOV4JwNJNmHTCCjjLB59v7qj6unkLDihwFoCg0q4lJogvRxEAXqlSeQH5w+m01QW6SFoSKEFRSTKONSPlCByGfHjAek3BFHnuckDGynXArKjqTsVN8qEjmdxu5vRbPtprhpGP+cnNfndR8GGGkCxPgrzFWjwjGBGMtFa1zkpzc73sOACpDRRXaEk+ecci5443T2\/644ZwijVklnu4T0zj5bdzO9Y0B+bIHiXlb4UaQ+BqWZgRaK0dne\/r\/SuWoHfQYXNXWpC+PYhwQD525H8oUEpG9bS\/aV2CW6H8EbrCytqrgnVyz6Rf7etv5j1hhYlR22LiSPN8IEtaxnOf0aV7ZDdAhsKGn3B46Pj60+TnXlvMwcPuZS2q44PfMKKWmzJkG76bzEHIZOjVWMsSm+5dvu2R9DzcVpIqueqBeq7j20u4m88tiBQoL6xdMkxgi3DlKsikqjR+36zaW02ecxFPzCcPXU7rJ8U8+DPM8qDzNcMtfm3hiBE0z\/kjNuxf0bgKegemM5Y9kMwNx\/hByVO56K+Is96nRdiTxbQetwLX0+bRNJEMRLFlVFmV3sV8qrffHVMGQzI4H9xJfj8p+qETFgXQsdKabW6U1hcaApUxhPXJvKHm+gm+WFHqOYaBn\/RCYU1Lvuna+VAxZRceCXH7IqJmblmLecdidgAQGAxoO4BqKTr6L2fxC0wtf2zhMoviu7JinWItxPEjfUpxXiGEvdBk+lAoSl\/sQHWPEEdRVkLI0XdI2WGACk1RBETwIDaNc1Nqw23Ufn\/OLkda5UISU+xjwWjxGRpPAruCD0VlLeMVb+c0IRTYPHQlT1LTQ1Fu8wzpn\/F7fKo517dFD0rTOfx+rJPXZ\/J9VFFG+lkhjG539M5FW4cDvgxZDL1LpYkEAE3rkleJ\/4Q8UcOVnBj8VDzyNkxe4YBoTOw7+\/XPH6OBZ0N\/Ibd+WMT5UZb2B6zy4Qg\/cf7kvXDSNNmHRvW3VsJN9eLqvUS\/sx1yFQ\/vZbUKRwoc6hwhj8nPrkB91UYK1I95QmrCKdLQ3mOXmh4Z5Zv2aL97gAGLVNf\/fX34ro2S\/kOiKGLQcooaohmgZCbM\/yzENAkMAHqaRggt9Q1Wxp2uoJ5vh+3fsUqT7n5dDU4G1jwERDQt4CEgiCUBnBw0qFiXMVHS1g2BZX9DHIJQmVkVXNRJUCLYLHNLGDaPIjEaSjcGcby080o6Esea\/rq7rSMM9UCkr1q1Pa1oTsLr9h8v7tK5\/IghlrIoD3bZoKMYyokFW8dN+suSbCs1iLIvvIRM7CgDC9xF\/ksZMR7SXbFHgD93lSdZZ\/GlTCybC5fjsmnVbsTtIsMzyZuvyDLO+n6pkKKm1KRZmXYa9WyOOhwqcgUvBr2s288Cen57X+2Lluc4ZuwIzpIPTz1NDi\/ZHNqj2mBI=","iv":"0df42ff76188ff80eec8f6dcf6430ca3","s":"b58e3e166d90a430"}
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