Marketing
June 22, 2022
Consumers want personal, unique experiences. Image credit: Maison Atia
By Nora Howe
NEW YORK — Major fashion conglomerates such as LVMH and Kering certainly attract the most attention from the luxury market, but there are ample opportunities for boutique brands and entrepreneurs to succeed.
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","iv":"88b002b2626256fd12c2d54584cfd478","s":"e287c728839ee1a7"}
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