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Food and beverage

Pernod Ricard’s Tareef Shawa shares liquor giant’s plans for prestige brands

February 28, 2018

Pernod Ricard's Midleton Very Rare Irish Whiskey Vintage 2017. Price can range from $75,000 to $300,000 per cask depending on the vintage. Image credit: Pernod Ricard Pernod Ricard's Midleton Very Rare Irish Whiskey Vintage 2017. Prices can range from $75,000 to $300,000 per cask, depending on the vintage. Image credit: Pernod Ricard

 

By Mickey Alam Khan

According to Bain & Company’s “Luxury Goods Worldwide Market Study” (C. d’Arpizio and F. Levato, October 2017), the global luxury market grew at an estimated 5 percent in 2017. Pernod Ricard’s Prestige portfolio outperformed that, with net sales growing more than 8 percent in financial year 2017 to reach the symbolic milestone of $1.2 billion.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
  4. Pomellato reveals exclusive residency at Bergdorf Goodman
  5. Kering slots new CEOs in at Saint Laurent, Balenciaga
  6. Dolce & Gabbana, Skims release limited-edition collection
  7. Luxury brands losing ground with younger audiences: Bain
  8. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  9. Lexus logs 25 years of 'December to Remember'
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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