Food and beverage
July 5, 2022
Pernod Ricard doubles down on American whiskey. Image credit: Pernod Ricard
By Luxury Daily News Service
French wine and spirits group Pernod Ricard is creating a dedicated “American Whiskey Collective” business unit to manage the marketing and production of its American whiskey brands.
{"ct":"AT1f3OidQI2+KdaCRcxB6tTMNNJ7UP1k5IsRKEF0eEkl9l0P8PVApgvEKhjEnwKgL8ufbO4BnE9LJuoxoweiTLHdN73FzNebmbXzCIiD+c9G9IMDzYOPbBGRp7YmRjvipi4p8K87HE6QKvanul411ws5OGiWL8OOl02JYhc\/PPBCxQhYv2vVtbVZ8fq99j12UJMbj3MOZdjA\/TYn5UG+T6YfPIJuvs6MAozY+rWtJEXRzVHTYUW32m\/ax3cKVBx\/5UYs5MgLGkO7vLxzs1Xs0oD581NK5n\/8aLNhICxo9Hg5KYPPG4AsIQXNihKZS+ZP4zCEe9zAZ14BDGeLn0akuaXqcrwJgMWFYHGQjAGKlIBILDyXzu5kPzRmpFZAs1yMxSgtw5F\/G2LITlrxrwMwzpZvt9fJI2v6Ym+cTWMbgaI2LQ\/zhvl8HXb8CIAsBc2RI9d4G2V0FSJbJlMqR+uWa8tYHraLFLNbNNuW0sMjXNvurpBVKeRVCZrk1\/hEpOLXMDEHPjW6h\/4XNF0Uu5G7MQVxQioLE6il0C79ThmeG5Zv\/m5opKWoHdNalrJi1Cqm8PU7M6FM9EjU6dRGHio2JFm2egWEdbl6M1dickxknnTzC8SFHKAA+lSgwBrI4J+i7YYtaMw\/HqyFYOlN4qqOCFaKkYYszVFe+RzlMU2TYiOgy8UcsBFr2QNxCX2xrSP2atmkl1gcZhqB5DFgIuM8To7s76Y9OchIVcJ6inp5U+lfErQn2SROX7IDMwspRpraIzAWLkKvbnptJvtmTqZMrIx0h\/K9tLebHkGscemDQZLG8VANGzG9LnDxXiP4LmijaaRR+OZkfHBn2MVPKhyiqAp+0apYdhCaG\/AtiGJk0vEL7gWibFtJI8drIRPXyK8ffLJZs6VywRT2Cm44cShGUwJltwOWxOzclXUf75rrI4RXLHpCgHuNz\/ze8M4wIVtl5lVmv4J9nMGcXZSDTSV\/Suz861\/PnpV5PFpn1PTDjSULRCKS5eu5KPgBtksX0Vxpne7jOXxaD1qAKg60ty44jOQenrz1EQ6tufK90CS6\/LUY4rEfyzRKRMYXJn9WGAwLBMiFit4FQN3jsC6Jch1ViEB4JyOMTSUFExsnKUw\/zi9ZK6vHpTb0NDuBiVkLRnJR6v53tFHtTzu5643+CfUfW2g1zs9yfcFZdu0luhUVF4XKU5hAEmVJhOH4ENm9x2RigxYhz8p0cLRiYpYZ3X1E1XHtBRC4DpRxDAHzwxY9qxUZcCjdLBZH0AFJXmrj3so+MUEfthOyDvViXPTTTD0POR6VrBFKlgZZ4WdjSupDDKJEp0dXvKwOD5UYAJoTtWLvnjmn35SUnT3+f+XU0KFuffu3VNCmLNdaQn7jCdVBbjxl2D71NZCk+XJVViDNotRKBYlG8gF1LSd0l5No9Z1YUBHC2m1\/RedgguS7FHztIZfoqSAvhofIbkUFI7\/QrMjIyxUJl5EGv\/BKSjZU60TJxiK+qoi8mfODvl6jdAvIbMYEUPydMjxt40JztlGbo+8pzbesX\/S92KOqhZr\/\/PJE4TaVZ2hjjm9jw\/6UDWHMNjsJdPIz1nzW1ODhCjmUsPgDdOJb0KS0OHrrcb4Blo0SAokLq8UGk1v4Cw2cw4XPrITCC4ut4OSksl0OstvCuRMcGojKRqYuRykQQfKxt5sb26LAdWWJVhko4Ast5FQfMMcFyBvFQnTw3NzJuHh9ABWE60G7UxCSsQJS5KNhy3Xmi0ZTpydU0Tc3EQ22TLQY96T6HDrVoPKOa0qg1D42Ky00FMeZqiL5jYdJVaW4dTxQ3rm8JUqDHHVJ8DxguzbB6k5UQAe0xEF28jboX59YKrOZtslHRsm2GzTqinQXFw4uaf\/btNdBAOP2f82CN7Xjv9jwF\/M8KAlbxyLtO0vCWdUrBw0zkfAEJOD69\/ApuUuFmnwublC35EGma89MsXDJrab567Jn+lGR2E3sKX4rjT9N7CVnFse33CFL6OmIuUtQis4bICIZxmWVRwpQ16eRvKj1i7\/9OXsEETNTZp0VlHG3ifKerlQy70qRQIpHVo2Awbtjl5TKRBt3l3ChEfxvgCE1dwZSY4xE2R\/bEK9rmVNT1gVA9GZ6sSFcj0Yk1Yq\/NwIkKI5IdlE\/60K7\/ZGW68ga\/ggZiujPMnk9dvmP8iag1GZWuc6J0lWt2dS324I\/lCEtvexWSgMTRudkm9g1LjCZ0NN\/Jk0omuL47IeIbDF1YRUwEcI9ZsOGifFm64f87A24Yw0vgbcH+mrKbDOsElFLRD05ZIEHrwHpRaTv99\/arkpzvCUN4iFFsWJ61TmgABh8nqc5JmBDxzLmRxxWGz78GRyilwaAR3KuRkdZsNirJZV2ccEn8j3CuuZnZ8hJIN8dSmjyVld9\/6KO2ZDQBq5tffhpFtZszj+9x3dhlr3Rz0w6UNU2t+0ih399mAsfntlDg6MR2PZ9jzvi1WxihpdzNP\/CyPsP16YGSm0zodRwytyGmimBOWhbwQO3HFWOgUA39hP+pnjV+UMKMELSWDFfZstRYiacX6aKqzXNdhteKITtukEbeEVWABuP4BQVlZp85Pi4Kcbz7NZFZ2e3RpLE1AF1rAM\/dKD\/poqHYgN54ksk32+EVGy3XgJ7B3Fx8bJcXWYF5jXyWJ2ox7PDz8YMrbY7mf\/85ATCH9YnVjLyYN+80o7TQZvdlwS6DN1jld9+JnZeP2IBHVpQEXnYuLAI+5LEuHfw5NXs0HK89Bkryyg57hHKCBMFiVJsPZfVi3Oc5mMJ1\/cN8kSN5v6q8nBTxzD64B\/AiMG724NTu\/VJH8GAcw5oPGnJeN1hkDoYLpBvATQ08iOfD1KEgx6JGSp48zwsBWijxJlLqW1FDXbjqqMm1+6ykAx3fjjwdJLN\/7phThKzZdPLnSel2jc17CpRrpGWBcHTrx36Ek5DLXnEIgzRaZiMhLLKaboLufrLCG0eaj4EZxVJwE0zXCLYpMpe+dakr7iA\/0IUIFL115Z6TtaENStUavBj+krwwxoEHXBdAMFw0Oloff73kWjAcEDIgD9BZLy+PAsDsqsv0QOJn\/z5D4Zjm0I93L\/eTTCpWRTbdVbNCUIfk7S+\/EvIew6nsXdZa1Tyehh6QLY8jIOzw3QYFhOxrvGThxAb4AibsVDXozHeuIvrqErtSVrx5dGqDm\/7xhFCypfzrmLOnzUl3nzb0K3kjYuhH6tPpNx1PfANd\/lVTV\/in5NFisZq\/tKM1brPerXgFRMHZDNpd3JxramtjprIHxxq69yzdLaHW68WS7XXPCCnS24w3FWhqe0GiAlomM\/NT2E2M0SFtavKwUHvSKbiHMm2Iuu+uCPTHohVUw4dC6S7\/Po1QzeEp9Z5\/DmtAi0Wzf9HQUeq7pEL\/Yj0cuhpn4dvAnn7u5BMPiBKGl8IYQ1JbkHD40h++K9t2MFaIVt51QKiA9yBfIrXEgW2Srb\/WJsBwSiPYyplIMsbBpxjGWUm83+MwgP8ZREWXjIYUo\/54Ta6ac6CpMze10lBP\/X6qP0DQ7vtUC8H+yyw+5awDgcDhwXm55Plw+LyftIMHL0uc6SbpdQhB08xuBWzUFQyIPmQ02utRZ8VwMp0K6Qw\/D+T4lrGoEARvQ7\/NLY0cwng2FNRRe+piP59FpHAKqQWiFbYjnvPpw1LccGoXkjEv5+bIWbdesv1h3qOOvU5k1KHjebpGpoLQhgpsL7+ZF0Zj37sLKfRZRmKTnVyWZyk+zlIwIwJPc\/3NrUkgfsHjAOSr\/mtCIz16BkSY2nz0Cv6wGIr0CtlXgEGENwNtYLnOCpq0FeGRptmaV7WV5CAc35EGjauz85kolGwHjyBSSu5Lzu3jNKXjx99A7rzfqgM6Iw8HokLpVqEj9dT0lFLzbbt3GAdzHX8bVQ3lYE3CWt2ZhsPuN2PMXEiK+wur3LSf1cSQCkB9bYFaNbiI\/xOoM6QTxDNHdh03GXnJ0kNmGhA9k2C0WfOYXNNElNicXKHW7D1+GDkJusHwSd2OnrUBJ9hhK6SPrQvGHtuOruU+9\/2nLggU72OUb7Vf4ejhqdi59zUa2X3\/B+edKPY6eubAe+dn6Xo3tI9kHTYitnDEsReFyiYd\/Vx8lNltuAiBC0kuocPT8qW7MmuDObHLU0Y42o2dTdiRhJnIm2ptNIRzbArcc3LMOomMMstmzSd\/6XkncIPFRevLPv7PqPUjjEXqmw7qCg0zevydjRt6WQtNWSRHyKMaEjPU3mRcTjC\/fciMfFEysTOeJryDltrBAUsCg0WTKubbEDU1XfNexAN3r997AY5KeWwupoaF9bvOeowKocLkUYJ7YUrIMcrDIddi3m7A0STPLl7fI+Fmo8IE6SMajA\/rb7eOOK7Y8w4ISnhHXwTIWM3DxZBxQQ\/6ZlsiJV77FQ0kAuPD2dI0JiLkdCIlbK7vMU8f+0BS2bSrx4HVAC30wdz3KcxVZu5\/iSE0fieJ0XIhQEHtqkVrhf9rdAI5OJvbnw29is92UUZI1b\/NgpouNEoh17FuMV3VWMDM1aNzUnbgjG3xX0pfDOvLGSySfws2TJ5+0fqP6OtmLYS9P7OE+8HnyRQrrFP9JPCIH3J3DCSc+m1MZ9iWR5\/HJgHS1QX6n8Qdzpe\/J5RVmW5J2TQd1NR6QzWnA3iALgL4aF\/P53FB8F\/wwT8OZz5Uxx+lknkF5wRiob04a8qvQvlpSj+wZ+dS2znRqmestSabc9dE4gZ627Io\/Mg6F3qz4JZhXC+GzHg\/WEIOLtRgS4bdIYi3+PG6Db8tCz\/AHvHAWZnYGNp9xFynIdburYfZ53vHo\/mh6+GZbplvwNRxya7MsAv4+YotINtNgl0ZsC44Oqn9fMGCH\/W0jERCyW7v4u9yFV7QqC97aGFF1g2Yu4IvkQeh\/T2VWT6JtYzYstmuzTm33Vmw\/sKA5HGcrrSX3qCRK6N5s\/1Ah0\/ySSEo098s3JtRuADlAD2An9H4D9mZcVHY1NRPSDanioV0AkgixWdPtr8GAm3oOKmSKSuJkZBkQdkWo4qSThdV1xbuu11ckU2ypEfjASh4La285Rw6wQWs8JtYdO9N02\/+Vea08KQR57bxqHR9b7ubZ8htO\/EcdDlBQp48k36EPrzIKEUm1vqGXtxHnbzpvmjwupUBVrEmxrrYU3KiiN3eW+TwSfGjomcIVzKRuwzuhXSA1EdrlNSLcusDvaPJPqCsOLhoLKHEijldfEezu3gDpdK4XeEmtmF3n9DlefMvsI5r4z35OeFcn0IM66p9jTrAp7\/MZtnE52NF6fQpHww7inHzlURNk2c1+nPFVHYIavETJGRF2HWG+Q8LLtp7QcdSRkgVXEWNE8Vvk2AUxDeWe2ZPkm2PVpPLO1H6T7hOsvFltWoJZzHU21pOaMwEPzbXHULmSHt1fLBN8F8VPVlbC73+\/+kINKotW1QNw2nt1eL74JPGRtjna45Gvny8k0A\/ysevFLGrhSOoonCaM7gEE9oS2KfA++ziQmRkK\/WPGXhWEGQ\/4FI\/iB2E4mAbnDQY43W27kEtkPkDfIfcPr3uip3aH9ULmWlQ0B\/MUEbqB1ewZAFrQgnQEiKyZW2IQ56LJFdUiPdyAJj\/dzUL2L\/SP7M\/89gsjYTxo7EyKvR5d52Z7884FYHY\/cSO6hh8xDqtlVabilENLjb9AjVgPQSzEmZtxgXC9rmlNNSDSIN2TcEy3O8yOGv1lnWdFEkS+jHKTZhmnAI25ejclEmjyMuJ3d8AuUO0Xg70b78lvXzvYXhUCcpnCN8RBRwcAZZwcTap2uhOcv31iAtII6hR8cSqzgzYDb2\/oGsA02YoX6lSTXnYE3WOWMv\/MHqkFzi\/ZCewBuTL6Jh7ywNW9VxX0TEE0rRbUSy9B+VG9tWHgeM4V5feKX2ZYEk+sFn8i\/2siRtGBLqN2cTS19cFUwHlusn8XjJixYdawO1LBtbozk\/eu7J3gCSD7CZ2g\/p6w0DzjXBEV\/YYV9OXDMKCR25Dvj4BcQ1NBzWYglGp+V\/o\/OmNzvMLHRwMwxXJN7S9ch\/r\/h9K8808zk0lbpLx2KNzLo8ki3vt0xwpJpmzDK4Cvza4WDpcFvGrz38\/2OgAA\/KTD2K+7LP4wbJpBLIc6LMxzA+\/eOATCNzBLr\/njhJqYToN44iWh06jW3uWcFlyTv4dXNXp7mdEMoaxKtE+p17DjtsJF45QixTuK2HaY16UA6JWN0cUzxiKQY00Bd8ui8Ty5DrI7GhFCzyDZx4JcnfMbdqVr9jxKoiQwmpKQO3AlGoyv+Vihstsq1K6VY427ZWxvXVngqS28LirhQEqdh3qesqzfs=","iv":"8b30e3e5079785227c1efbba24a10d82","s":"79634a2d7a70c834"}
Share your thoughts. Click here