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Q&A

Perfuming fundamentals must be reinstated to combat creative stall

January 3, 2018

The Society of Scent emphasizes the perfumer and the juice, rather than brand marketing. Image credit: The Society of Scent

 

By Jen King

Formed by a group of veteran perfumers, The Society of Scent has set out to remedy the fragrance industry, as its course has veered from thought-provoking artisanal creations to branded money-making schemes.

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  1. Off the Cuff: A Q&A with 1508 London's Leo Bertacchini
  2. Veuve Clicquot debuts après-ski activations
  3. Cartier opens boutique at LAX
  4. ‘Hoteliers around the world are shifting their focus to define their wellness strategies’: Accor
  5. Annual sales at OTB Group down 3pc
  6. Mercedes-Benz paves path forward amid rocky earnings round
  7. The future of successful luxury brand collaborations
  8. Luxury Unfiltered: Debunking the myths of luxury brand storytelling
  9. Range Rover inaugurates new lifestyle venture in London
  10. Baccarat debuts global store refresh at South Coast Plaza
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